|
We invite you to our next virtual workshop – Finding, Crafting and Sharing Stories that Matter.
We are celebrating APR month with a national guest speaker who will discuss how to identify stories within your organization that will compel people to listen, care and act. From origin stories that go beyond the "about us" page of the website to stories that teach and inspire, this session will help you ideate stories to grow your company brand, gain customers and build thought leadership.
In this workshop, you will learn:
- Why authentic storytelling is not generated by the market
- How to position stories for the right channel and audience
- Why journalists love data-driven storytelling
- What to know about storytelling during profound change
- How to be aware of potential issues around justice, equity, diversity and inclusion (JEDI)
About the speaker:
Lorraine Schuchart, APR, is a disruptive brand strategist, award-winning writer and national speaker. Lorraine's agency, Prosper for Purpose, helps changemakers build brands that impact the world and the bottom line. The company holds the prestigious B Corp Certification, meeting the highest standards of verified social and environmental performance, public transparency and legal accountability.
|
