We want to wish everyone a Happy St. Patrick's Day!
Our offices will be closed on Thursday 17th & Friday 18th March.
We will resume normal service from Monday 21st March at 9am.
Until then, we have listed our upcoming training for the next few weeks.
You can also stay up to date with us on social media and www.localenterprise.ie/dlr
Learn how to use the latest methods to launch a new business / product / service with minimal cost, effort & risk to achieve maximum impact & success, as quickly as possible.
With an agile mindset, you can adapt to face all types of challenges, from shifting market needs to a complete transformation of the business world.
We believe that when developing a new product (or service) it is about taking it one step at a time. This is why we developed this workshop in a way that helps you understand how to apply the methods used by the most successful tech startups in your business.
The purpose of this workshop is to support SMEs in creating a story board to tell your story in a variety of ways, always bringing your customer closer to you, deepening their understanding of your 'Why'.
You will be equipped to:
Better communicate your story / your ‘Why’ and the benefits of your product or service
Once your ideal customer is engaging with you story, you can then engage better with them and transition them into paying customers
Topics will include:
Understand your Brand Story
Create content that connects your story with your customer
Communicating your story visually with symbols
Implement a brand strategy that takes your customer on a journey
These days digital marketing is all about video and every business needs to have an engaging and succinct brand summary video for use on the home page of its website and other social media channels, to visually hook customers in, generate leads and increase sales. Hiring a videographer to create a video like this can be very expensive.
No previous photography or videography experience required. When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action.
This 2-day workshop will teach you how to create a professional eye catching brand summary video on a shoe string budget.
There will be a week in between the workshops to allow you to practice your new skills.
Green marketing is a key for SMEs to help consumers understand a product's green benefits and a company's commitment to the environment.
62% of Irish people say that a business’s positive sustainability credentials have an impact on their decision to buy that firm’s products or services. (source: AIB Sustainability Index). Win your consumer's heart and mind with a green marketing strategy!
What We'll Cover:
The key principles of sustainability marketing
The relevance of Green Marketing
How to deliver an impactful marketing value proposition using green and sustainable tools and techniques
Understand the importance of consistency in your marketing approach
How to craft and communicate a set of brand values in the context of your overall brand
This workshop aims to help anyone who needs and or wants to prepare their financials in order to apply for funding – be that a loan, grant or some other funding source application.
You will be equipped to prepare an application for funding with the following important considerations:
Understand your audience – what do they want to know?
Communicate your numbers and make sure they match the business story (professional support as required)
Outline all of your assumptions with detail on how figures are calculated
Presentation is important
Show the repayment, whether in terms of job growth or investor getting repaid
Be clear on what you are asking for and demonstrate what you are committing to do
Understand submission requirements to ensure time is available to do all of the above
Now more than ever we need a clear mind daily to make clear decisions. Easier said than done.
So much is happening, so much that is sad and negative and this can have huge impact in decision making within our businesses.
In this three-hour workshop Margaret Hoctor, a qualified personal development coach as well as business owner and entrepreneur, will share what works for her and what she has learnt though her readings and study in this area.
Topics Include:
Recalibrate the mind
Reality check & Focus
Prioritisation and Goal setting in a crisis
Building resilience and the power of powerful questions
