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Sponsored by the American Floral Endowment's Young Professionals Council
Join us next week on Thursday, April 14th at 4:00pm Eastern to learn how to make the most of trade shows, conferences, and more as a budding young professional in the floral industry. Nervous about returning to events after the lull during COVID-19? Optimize your next in-person event with pointers from this webinar whether as a first-timer or a regular attendee. This session will discuss networking tips and tricks from making a strong introduction and putting your best foot forward to follow-up post-event. Learn how to create and maintain lasting connections to aid in both your personal and professional development moving forward.
Marketing and communications experts, Laura Shinall and Melanie Spilbeler, Managing Partners of FreshPath Marketing, will lead a fully interactive session for young professionals to answer questions on networking and making the most of industry events. During this session, attendees will participate directly with the speakers and ask questions to prepare for attending upcoming events.
Don’t miss this opportunity to ask questions, get networking tips, and hear advice from the experts as you navigate your return to in-person events!
Speakers:
 Laura Shinall
Managing Partner at FreshPath Marketing
Laura has spent most of her career in the floral industry. An entrepreneur at heart, she ran a small floral entity in high school and after college worked as a supply manager for Kennicott Bros./Milwaukee. She spent over 20 years with Syndicate Sales in various capacities, serving as an Account Manager, Director of Marketing and President. Laura ushered in a new wave of leadership and set new and elevated marketing standards for the floral industry. The tangible results of her efforts included the creation of ground-breaking industry partnerships that led to the introductions of game-changing design mechanics such as the Holly Chapple Egg TM and Pillow TM and the DIY Floral Grid TM. Laura inherently understands the value of collaboration and teamwork. Her curiosity fuels her desire for success and she is driven by her passion for business. Laura has also served on the SAF Wholesale Council, the SAF Board of Directors and is currently Chair of the AFE Board of Trustees.
 Melanie Spilbeler
Managing Partner at FreshPath Marketing
Melanie has spent over 15 years in positions centered around consumers, their preferences, and how to provide a better experience for them. Prior to co-founding FreshPath, she spent 5 years at Syndicate Sales serving as the Director of Marketing. She quickly became immersed in the floriculture industry developing e-commerce experiences, fostering one-of-a-kind brand partnerships, and launching numerous new products and programs for Syndicate. Melanie’s greatest strengths lie in her ability to analyze data points and inputs, understand how they are connected, and provide actionable recommendations. She is acutely aware of the challenges facing many teams today: lack of resources, identifying the right technology, and developing effective campaigns. She currently chairs the WF&FSA Marketing Committee and serves on the WF&FSA Board of Directors and the SAF Wholesale Council.
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