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03 April 2022

The Consummate

Welcome to The Consummate! Every week, we bring our points of view, updates, news, and curated content for the consumer community in India and Southeast Asia. Let's dive in! 

In the Spotlight


Next in loyalty: Eight levers to turn customers into fans

How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment.
 

Currently Consuming

Content Highlights 

Debranding Is the New Branding

From Burger King and Toyota to Intel and Warner Brothers, major brands are discarding detail and depth. Why now, and what’s the rush?

BlitzFail: How Not to Go Off the Rails

 

The top reasons why fast-growing startups go off the rails (or “BlitzFail”). The issues have three things in common: first, they are existential; they are capable of derailing a startup. Second, they are surprising; they tend to go undetected for awhile, then manifest suddenly. Third, they are common enough to occur across many startups.

VC Lessons from 166 Startup IPOs


Many believe that it requires a lot of capital to go public. Of these 166 startups: 73 raised <$100M. 31 raised <$50M. 10 went public with <$20M in VC.
Read More On Our Content Platform

Keeping Up With the DSGCP Family

News, Updates, and Launches  
Stay Vista in Hotelier India: An Eye for Detail
Supertails' first ever front page print ad!

That's all for this week, see you next Sunday. Until then, do share your thoughts and feedback! 

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DSG Consumer Partners, All rights reserved.


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