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Tubefilter
Want an Idea of YouTube’s Plans for Podcasting? Take a Look At Its Pitch Deck.
Among other developments, YouTube appears to be planning on providing a dedicated landing page for podcasts, audio ads, and new metrics for publishers.

AdNews News
Integral Ad Science - Australia Has the Highest Desktop Video Ad Fraud Rates in the World
While desktop video became one of the most viable formats in Australia (80.6%), it also witnessed an increase in ad fraud rates, which saw an optimised against-ad fraud rate of 2.9%.In comparison, the worldwide average remained at 1.3%.

News Roundup
Co-viewing on CTV Apps Slightly Outpaces Linear TV
Overall, CTVaverages 1.29 viewers per viewing household (VPVH) with linear TV slightly lower at 1.26. For marketers, co-viewing remains of high value -- especially where families with both kids and adults are watching at the same time, and messaging can be extended across manydemographics.

Apple Developer
Apple Allows Apps to Link to External Payments, Presumably Bypassing the 15-30% Take
Starting today, with the update of App Store Review guideline 3.1.3(a), developers of reader apps can now request access to the External Link Account Entitlement. This entitlement lets reader apps link to a website that is owned or maintained by the developer

OTTVerse
FAST Continues to Gain Consumer Appeal, with Genres Like Documentaries Attracting Steady Fan Following
Amagi Global FAST Quarterly report reveals 99% growth in number of channels, 134% growth in ad impressions, and 103% growth in viewership hours, on its platform

Tubefilter
Generation Alpha is a Thing. and it Chooses YouTube and Netflix as the “coolest Brands”.
A recent study conducted by consulting firm Beano Brain surveyed 30,000 kids and teens between the ages of seven and 14 in order to determine the 50 coolest brands as chosen by the so-called Generation Alpha.

Techcrunch
Google Starts Global Tests of Privacy Sandbox Ad Targeting
Google said it will also now begin testing updated Privacy Sandbox settings and controls — which it says will allow users to “see and manage the interests associated with them, or turn off the trials entirely”. “Starting today, developers can begin testing globally the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome.

TVBEurope
Survey: JPEG XS Will Replace JPEG 2000 in 2022
Appear’s 360 report found that 55 per cent of those surveyed believe JEPG XS will have a “moderate impact” in 2022, with a further 65 per cent stating they believe JPEG XS will begin to replace JPEG 2000.

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