Title: How To Impress Someone You Admire
Hook score: -78
Why this flopped: There are a bunch of little things that add up to this video flopping.
1. Most of the videos in this email have some element of negativity, but not this one. Since the title was about a benefit, they could’ve changed the thumbnail text to something like, “Don’t Say THIS”
2. MrBeast is in this thumbnail, but almost all of the other people in the thumbnails on this channel are movie actors. Since it’s not doing well, they could try to change the person in the thumbnail.
3. Impressing someone you admire is a little bland. Instead of “someone you admire,” they could’ve said “How To Impress Your Childhood Hero.”
Alright, that wraps up this week’s Creator Hooks!
Have any questions about the hooks in this edition?
Reply to this email and let me know!
And if you know a fellow creator who needs help with writing better titles, please forward this email to them and send them to creatorhooks.com.
Here’s to the war on boring content.
- Jake
P.S. Follow me on Twitter for more title tips @jthomas__
P.P.S. See previous editions here
*The hook score is a calculation of how many views the video got more than the average for that channel. The higher the score, the better the video did.