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While everyone else was enjoying Spring Break, our media stewards were busy keeping tabs on the world of media. In this edition of inWard, we take a look at the status of TikTok advertising to see if the hype is real. Spoiler alert: It is!
 

We also look into the changing state of affairs in Google Ads. As we know, the only constant in Google is change, and we've got the most recent changes covered!
 

Lastly, we give you a glimpse at an exciting Spring Break media execution we helped implement.


It's time to dive right in!

TikTok Advertising: It's Here to Stay

Surprisingly enough, even after its success, some people still consider TikTok to be a fad that will eventually come to an end. However, in reality, this social media giant is just getting started. Our media stewards stand firmly behind the TikTok powerhouse, and we strongly suggest brands should as well.

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Google Ads - Embrace the Change

The one thing we can always count on Google Ads to do? Change. Right when advertisers start to get comfortable, Google likes to throw a curveball. Let us explore the new developments that have been announced this year so far.

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Making a Spring Break Splash with Epic Waters 

This month, our media stewards had the pleasure of helping schedule and execute a Good Morning Texas (GMT) takeover for our client, Epic Waters Indoor Waterpark. After weeks of preparation and collaboration by our team, the Epic crew, and WFAA, a great show took place on Friday, March 4th. Click here to watch the opening segment!

To entice and excite audiences, Epic Waters threw in two prizes in partnership with GMT. First, the lucky winner of an epic birthday party package was announced halfway through the takeover. The ultimate grand prize, however, was announced during the conclusion of the show. What was it, you ask? The winner of Epic’s “Win the Waterpark” giveaway won a 2-hour private rental of the ENTIRE waterpark. Congrats to both winners! To those who entered but weren’t so lucky, well, a visit to Epic is well worth the price of a ticket.

Spring is always a fun and busy time at Epic Waters, but we can’t wait to see what summer has in store! If you’ve yet to visit America’s Favorite Indoor Waterpark, you can find tickets here and thank us later.

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