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When you're in the middle of your summer holiday and get a call from Sydney asking if you'd like to shoot a campaign for AMEX, you put your white wine spritzer down, get up from your lounge chair, put on your YES hat and call in the best team you've got.

 

"This is Gold" local NZ campaign for American Express.
 

"Celebrating unique New Zealand ingredients, highlighting them as a golden resource integral to the national dining scene. Showcased in the hands of the chefs that utilise them. This is an authentic Aotearoa story of cuisine".

 

Back in February, I had a blast shooting this multiformat campaign and, at the same time, supporting Auckland's hospitality scene. Chefs Matt Lambert, The Lodge Bar & Dining & Jo PearsonAlma were both so fun to work with, and neither scared to get their fingers slimy while up and close with some local Aoteroa produce. Outstanding producer Briar Pacey kept a buttoned-down schedule, food stylist Fiona Hugues foraged armloads of native foliage & Tora Collective supplied excellent, sustainably sourced seafood. Thanks to a mate in hospitality, we were able to shoot at a closed establishment when it was impossible to get near any restaurant during the "red traffic light" system.

Digital, print and OOH campaign now live throughout Aotearoa.


View full-screen images here
&

Behind the scenes video reel here
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