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You are receiving this email because you signed up to Caffeine for your Inbox, a weekly newsletter about living a more intentional, innovative life. It’s kind of like caffeine for your life. If you were forwarded this email, you can get your own here.

Hey friends,

Here in Berkeley, spring has sprung. And while the media has done its best to convince us that spring is about flowers and rebirth, the reality of the season doesn’t line up.

With pollen allergies abound and my tissue box on its last breath, spring never fails to disappoint. I’m counting down the days until summer.

Let's get caffeinated!

🥛Cream & Sugar

Ideas about living a more intentional, innovative life. The kind of stuff that makes a newsletter (and coffee) good.

I will never forget the time I spent hunched over coffee shop tables writing Think Outside the Odds. I made some of my favorite memories creating the book.

But the worst part of writing a book is having to sell it. For every hour I spent testing the limits of my spine at café tables, I had to spend another hour figuring out marketing. I absolutely dreaded it.

Steph Smith believes that the money takes the fun out of what you love. She’s an indie creator, who makes projects like Eunoia, a database that tracks untranslatable words across different languages (for example, in Greek, meraki means to put something of yourself into what you're doing). She has her own podcast, a book, and a blog that she publishes on regularly. Steph lives as a nomad and has traveled to over 50 countries.

Steph also has a full-time job. She’s the Director of Marketing at HubSpot.

Steph’s “side jobs” are all real jobs—many people make a living as a podcaster, author, or travel blogger. But for Steph, she keeps coming back to them precisely because she doesn’t have to. The lack of pressure to make money keeps her life as a nomadic indie maker fun.

All this doesn’t mean Steph doesn’t make money on the side. The revenue she earns from her projects (shown below) is enough to sustain anyone comfortably.

“So then, why won’t you go full-time if this is what you love?” a student asked when she came to our Build the Future class.

“Because then it has to be about the money,” she explained. Her livelihood would then depend on her fun.

When industrial capitalism began to rise, leisure represented freedom because it was separate from work. Freedom rested on the ability of leisure and work to be separate. But with social media making marketing increasingly accessible, that separation is threatened. When we develop new hobbies, we start scrambling to monetize them.

In the race to make a living doing something we love, we can lose the initial spark of joy.

So, it’s okay to let work be work. Your pursuit of creativity doesn’t need to transform your career. And it doesn’t need to change the world. It just needs to be fun.

💥Jitters

For that moment when the caffeine hits: a random assortment of resources, articles, and other fun things.

💻What's Brewing at My Desk

Updates on Think Outside the Odds, Build the Future, and other projects.

This week, I did an introductory call with my first marketing intern for the summer. We laid out the groundwork for both her responsibilities and goals. While I struggle to find the joy in marketing Think Outside the Odds, seeing her enthusiasm for it was refreshing.

☕Espresso Shot

All the actionable insights from this newsletter condensed into a few bullet points.

  • It’s okay to let fun be fun. Separating leisure and work can help you maintain the spark of joy in doing what you love.

  • The pressure to monetize something can drain your creativity. Create with no expectation for the outcome.

  • Think unreasonably. Ask for things that seem impossible. They are often more attainable than they seem.

I hope you found something useful here. If you made it to the end, let me know what you’ve been reading this week. It might make its way into next week’s newsletter.

I can't wait to see you next Sunday. Until then, stay caffeinated!

Copyright (C) 2022 Vedika's World. All rights reserved.

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