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Sara Beth Urban Named New HTN President/CEO
HospitalityTN, the statewide association representing Tennessee’s hospitality and tourism industry, is pleased to announce that Sarah Beth Urban has been selected as the new President/CEO of the organization. She will begin her new duties on April 18.
Sara Beth has ten years of experience in marketing and management in the tourism industry in Tennessee. She began her career at Historic Rock Castle, a nonprofit house museum in Hendersonville where she served as the Executive Director. From there, she took a position with the Tennessee Department of Tourist Development to serve as the Middle Tennessee Division Manager. In this role, she assisted the forty counties in her division with the marketing and development of their tourism assets.
Since October 2019, she has been the Executive Director of the Tennessee Distillers Guild working with distilleries statewide to manage and grow the industry as well as to promote the Tennessee Whiskey Trail.
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