View this email in your browser

Double Your Ad Spend Effectiveness
with High-Impact Shoppable Ads!

Online grocery sales are projected to grow another 20% in 2022, with 75% of consumers now reporting they purchase CPG products online. With these trends, marketers will need to lean into new tactics to capture shopper attention and drive purchase intent.

Today’s consumers no longer follow the traditional path to purchase. They often expect to be able to easily shop from any digital touchpoint, anywhere and anytime they discover a product online. They expect convenience, and often make purchase decisions online in the matter of seconds.

Together with Kargo and MediaScience, we set out to better understand the advertising fundamentals for today’s collapsed consumer journey. We wanted to discover once and for all if high-impact shoppable ad units really pay off for today’s CPG brands.

The results showed that shoppable ads created:

• 2x higher unaided recall

• 2x aided recall

• 2x brand recognition vs. standard ad units.

• Consumers also reported that the functionality was more convenient, saved them time, and made purchasing easier.

The impact is clear: High-impact shoppable ads make ad spend stretch further and work harder for today’s CPG brands!

Ready for a deeper dive into the full report? Download the report here or click the button below.

Going to P2P Live? We’d Love to Connect!

Will you be at P2P Live October 18-20? If so, we'd love to chat about how we can help you drive more commerce. Click the button below to schedule a meet-up with one of the SmartCommerce team members!

If you’ll be in person at the event, our CEO Jennifer Silverberg will be presenting on Wednesday, October 19 together with The Coupon Bureau! The session will cover promotion in a consumer-centric world, focusing on how brands can expand and strengthen their relationships with today’s consumers. They will chat about how brands use this shift to expand and strengthen relationships with their consumers. As well as how the new 8112 coupon standard is helping drive that.

Inspiration for Transformational Times

The CPG Scoop has been on a roll this month! Hosts Jennifer Silverberg and Risa Crandall released two new episodes! September features Josh Kovacs, Shopper Activation Lead from Meta and Kathie Feng, Senior Manager, Media & Digital Marketing from Constellation Brands.

Get inspired by Josh’s tips for a partnership-oriented mindset, as well as Kathy’s inspiring career journey in digital marketing. You can get the full scoop by listening to the latest episodes here!

The Holidays Are Almost Here!

Global eCommerce is climbing, and will help fuel this holiday season. According to Insider Intelligence’s 2022 Global eCommerce Forecast, eCommerce sales will exceed $5 trillion for the first time ever this year. That’s up from a 25.7% surge in 2020 and another 16.8% increase in 2021.

There’s even more big holiday news for CPG brands! According to the SmartCommerce Holiday Survey, 65% of consumers will shop for some or all of their holiday groceries online this year.

Not only are consumers planning to shop more for both groceries and gifts online, they’re also planning to start shopping earlier for holiday gifts. 47% of surveyed consumers reported they plan to start holiday shopping before Halloween.

Ready to gear up for a successful holiday season? Be on the lookout for the full Holiday Survey results inside our 2022 SmartCommerce Holiday Guide coming soon!

Speaking of a successful holiday season… are you prepared for holiday baking? Get set for this year’s Holiday Breakfast Casserole Challenge! Click here or on the image below to easily cart the ingredients for a Holiday-winning Chocolate Chip Breakfast Casserole:

New Retail Partners

We’re excited to welcome these NEW retailers into the SmartCommerce network!

We actively bring on new retail partners each month. For a complete list of retailers, please visit our current retailer list located within SmartHub.

National Retailers

International Retailers

Know a Friend Who Would Love SmartBites?

Forward this email to them!

(Are you the friend? Click here to sign up for SmartBites!)