In this week's newsletter: Recently popular posts on building marketing machines |
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Weekly Briefing No. 180 by Edwin Abl |
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Hey 👋 - Edwin here.
Welcome to my weekly briefing.
You'll get the next issue on the 1st of October as we're having the first family holiday with two babies - wish us luck :)
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In this week's issue, I will share recent (most popular) blog posts that cover topics seen most weeks when working with VCs and CEOs of B2B SaaS.
But on a side note, I hope everyone is enjoying the post-summer break. After reconnecting with peers during the week, I know it can be hard to get back into the flow. So, don't be too hard on being "super productive" from day one. Reading Four Thousand Weeks: Time Management for Mortals helps put a few things into perspective.
Key Insight: "The real measure of any time management technique is whether or not it helps you neglect the right things."
PS...:
Lately, I have been thinking about how to help not just through paid engagements. So, In the spirit of being useful, the more I know about what you do and the challenges you face, the better I’ll be able to help.
So…
If you reply to this email and tell me a bit about your work, a couple of things will happen:
1. I’ll respond with a specific suggestion for you.
2. I'll respond with an idea for you if I can't make a suggestion.
Seriously, I always reply.
But most likely when I'm back :)
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The Most Common Reasons B2B Marketing Teams Fail
The demands of marketing teams in B2B SaaS marketing are getting harder and harder as the drive too fast scaling is all around us. Get these two elements functioning, and your potential for success will be tenfold.
How To Build a Less Complex Marketing Machine
Building a marketing machine to deliver repeatable revenue is really hard. One reason is that the whole thought process is obsessed with scale without thinking of the journey before scaling. But it's much easier when you break it down.
How Do You Build a Marketing Playbook For 2022
One of the most important factors of planning is building a strategic playbook. It’s the basis of knowing what you need to do for the quarter or year ahead. It helps you be on the front foot.
How To Build a Value Proposition In Less Than 24 Hours
Most B2B SaaS companies struggle to define the clarity behind your audience, ICP and proposition. Here is a twelve-step checklist to solve that problem. Introducing Value proposition creation 101.
What Type of Marketer Do You Need for Each Growth Stage
Here are my thoughts on that question: Marketers cannot be people who want only run tactics and live in the weeds. In B2B SaaS, we need people who can diagnose, think holistically, connect the GTM function and learn what the customer wants.
What are The Two-Three Highest Impact Areas For a New CMO Post-Investment
Why CMOs never last. The reason is starting with the wrong focus.
How Do You Build a SaaS Brand: Get From 0 To 1 As Quickly and Efficiently As Possible
What you think you need: a fantastic product-led sales deck, 20 blog posts per month, a sophisticated, multi-channel marketing machine and a complicated brand strategy.
Free ABM Playbook
ABM — where do we start? Access a practical guide on how to build a successful ABM strategy to scale revenue growth.
From the archives:
Personal Development Myths… and Advice To Move You Forward
There is perceived to be a magic pill for personal development. This article aims to prove that process and habit are key to personal development success and that nothing else matters. Over the years, I’ve tried numerous types of different ideas, concepts, and strategies from all the leading individuals in the space.
A ‘Productivity’ Strategy Anyone Can Use for Improved (and Better) Performance
Are you looking for tips to improve productivity and take control of your outputs? This piece is designed to give insights into my highly-detailed and process-driven productivity system to help you discover some really interesting ideas around how to plan your long-term, mid-term and short-term strategy.
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One more thing...Thanks for reading.
Enjoy your day. And if you like this newsletter and want to support it, please do forward or share it with a friend, it's greatly appreciated.
Thanks,
Ed
Check out my new website:
www.edwinabl.com
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