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We're back! Did you miss us? As per usual, we have A LOT of ground to cover, so let's chat! First, we start by discussing Google Analytics and some of the new changes that you should look out for. Then, we will discuss influencer marketing--yes, you'll finally be in the know about what this hot topic actually entails! Next, we discuss the importance of emphasizing brand awareness.  We wrap up this month's newsletter with interviewing the newest member of our team,  Abbey Funk! Let's take a look inWard!

"Hey Google, What's Up With Universal Analytics?"

Have you heard? It’s almost time to bid farewell to Google’s Universal Analytics! It’s crucial to know what changes are going to be implemented within GA4, so our Media Stewards are here to provide you with a rundown of what you need to know. We’ve got your back! 

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Influencer Marketing: The Strategy That Has Overtaken Social Media 

“Influencer.” What comes to mind when you think of this word? You’ve definitely encountered them in your social media world; however, there is more to this concept than you might think. We’re here to give you the scoop on the marketing strategy that seems to be all the rage these days! 

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Don't Be Scared of a Bit of Beneficial Brand Building!

Numbers, data and analytics bring us comfort–they track your brand’s success. However, it is also crucial that you not neglect what is necessary for the long-term growth of your business – brand awareness. Although brand-building mediums do not provide concrete feedback, we are here to reassure you that they are necessary. Let’s talk about the implications.  

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The Ward Group is thrilled to announce that we have welcomed a new intern, Abbey Funk, to our team! She has joined us through her prior work for our client, Alliance Consumer Group (ACG). Abbey is a senior at Oklahoma State University, and *spoiler alert* -- she's hard-working, well-rounded and a joy to collaborate with! She is eager to learn everything that there is to know about marketing, especially as it may relate to social media. So, let’s learn a thing or two about the star of the hour–hint: you’ll absolutely love her! We do! 

Hey, Abbey! Tell us a little about yourself!  

I am majoring in Marketing and Entrepreneurship with a minor in Management. I am originally from Los Angeles, CA and grew up there for the first 10 years of my life. Now, my family lives in Frisco, TX, and we absolutely love it! My family and I are very close, so going home is always something I look forward to.  

We hear that you are in a sorority! What’s that like?  

Yes, I am in Zeta Tau Alpha at OSU, and I love it! Like all things, there are good and bad parts, but overall, it has been such a big part of my college experience. I serve as the Vice President of Membership, and although it keeps me busy, it has been one of the most rewarding things I have done. I have really enjoyed the community my sorority has brought me, and I have made so many connections that I think will benefit me in the future.  

What has your time with ACG and Ward been like? What have you gathered from your experiences so far?  

My time with both ACG and The Ward Group has been absolutely amazing! One of the best things about both of these companies is the people. I have learned many amazing skills on social media marketing and have found ways to increase engagement across social platforms. I have also learned a lot about the ambassador network and how important it is to get your products out on social media for people to promote.  

What do you foresee yourself pursuing in the future, career-wise?  

I will most likely stick with my marketing major for a while and continue working in digital marketing. However, I am interested in one day owning a business that taps into a bit more of my entrepreneurial spirit. My sister and I have always wanted to own a wedding venue, so that is a dream I have down the road.  

What prompted your interest in advertising and marketing? 

I love how marketing is everywhere. I feel like, with social media especially, the ambassador aspect really interests me because there are people that are making a living off of promoting other brands’ products. 

What are some of your hobbies and interests?  

I love playing pickleball, wakeboarding, and just being outdoors in general! 

Share a fun fact or two about yourself – the more random the better! 

One fun fact about myself is that I filmed an episode of NCIS LA when I was younger. I filmed on set all day and really enjoyed the process, however my scene unfortunately got cut. But it was such a fun experience.  

Other than playing soccer for 13 years, the only other sport I did competitively was figure skating. It was a fun sport to learn and definitely one that not many people do.  

Who do you find yourself listening to the most on Spotify? 

I love Jake Scott, Brandon Lake, Ben Rector, Cody Carnes, and Chris Renzema. 

What are some of your favorite TV shows and movies?  

This is Us is my favorite show of all time! I love any and all Romantic Comedies. 

Well, folks, that’s a wrap on this sneak peek at the newest member of our team. We hope that you enjoyed learning about Abbey as much as we enjoy working with her! 

 

 

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“It’s amazing how the same pace in practice can feel so much harder than on race day. Stay confident. Trust the process.” 
-Sara Hall
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