Thought:
James Clear, author of the book Atomic Habits, wrote that there are five primary drivers of human behavior:
• Safety: Does it provide peace of mind or reduce risk?
• Sex: Does it help them find love or make love?
• Convenience: Does it save time or energy?
• Social norms: Does it help them get along with others?
• Status: Does it improve their standing or help them gain approval?
I like his list, but I think he’s missing a big one: meaning and significance. We all want to know that what we are doing matters.
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