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GUESS WHAT: We might be seeing a new major competitor jumping in to the search engine space to take on head honcho Google.. and lets say their name is based off a fruit. I think you'll enjoy this nice little find. Anyways...

📺 TV Guide for this weeks issue.
- Mistakes to avoid in your Google Ads campaigns
- Why your website is loosing rankings
- Is content really king? What about the queen?
- A wallet full of ways to make money online
- Why you should build a community around your blog

ps. don't forget to share this around if you enjoyed this weeks issue! It helps a small timer like me spread the word around a bit easier.

-- Jamie Williamson // Head of Sauce

Apple 'might' be creating their own search engine...

Are you laughing or really worried right now? As you know you Google is the king of anything search engine related for as long as we can remember. However, Apple seems like its showing signs it is in the process of creating its own kind of search engine.

To keep it short, Apple recently updated the Applebot web crawler page with additions that are very, very similar to what Google provides webmasters and SEO's. These include features like verifying traffic, robot.txt rules and how search rankings affect web search results (sneaky right!?)

So the big question is why?

Bet you didn't know Google pays Apple billions a year to be the default search engine on Apple software.

But does Apple really need the money? Probably not... considering they're now worth well over $2 billion smack-a-roonies.

Let's also not forget about all the data Google collects from user search habits.

Orrrrrr how about the fact Apple is throwing buckets of money towards hiring 'Search Engineers'

Coincidence? I think not.

Read the full article here.

TABS, TABS & MORE TABS

You can now group tabs in Google Chrome

You don't need to tell me how your organised mess of 'chrome tabs' helps your efficiently daily, because we all know that is a bullsh*t lie. 😉

However, Google knows that and decided to help folks like you and I.

In the latest update for Google Chome Browser you can now group tabs into categories you set ie: news or work. Nifty right?

Other cool features from the latest update include:
- Touch friendly tabs for tablet mode
- Switching to an already open tab
- Tab previews to find the right tab faster
- Fill out and save PDFs in chrome
+ a heap others.

Check the full update here.

LEARN W/ A LEGEND

SETH GODIN: How-to find your viable audience

Personally, in my books Seth is a legend within the marketing field. Releasing best-selling books like Purple Cow, Tribes and This is Marketing to name a few.

In this interview Seth talks about how to find your most viable audiences along with winning trust through your ideal buyer persona's.

If you haven't read any of his books check them out here. I recently read 'This Is Marketing' and I'm not lying when I say its a cracker of a book.

View the interview. Its well worth a watch.

GOOGLE ADS

Pleaseeee avoid these mistakes when using Google Ads

- Using too many keywords, this just makes everything messy.

- Not picking the right match type for your keyword targeting. You have a couple of choices: broad match, phrase match and exact match. Each do their down thing so do your research on them.

- Using only ONE ad per ad-group. Doing this won't allow the A.I to test and learn. At absolute minimum do 2 extended text ads + 1 responsive ad.

- Not having a CTA (call-to-action) without one of these how will the user know what you would like them to do?

- Not using ad extensions. By adding as many relevant ad extension to your account as possible it will definitely increase your CTRs (click-through-rates)

Want more tips like this? Let me know! Simply reply to this email.

WHAT ELSE IS COOKING?

1️⃣ SEO: Why your website is losing rankings

2️⃣ Planning to advertise on Quora?

3️⃣ Is content really king?

4️⃣ How-to set up shop with Facebook Shops

5️⃣ How to choose the right SEO agency that you won't regret.

TIME TO MOURN

What happens to your domain names when you 'cark' it...

Simple, they get sold off to the highest bidder.

There's a story behind all of this as well. Meet Mrs Jello (aka Igal Lichtman) an avid domain name investor. With a career spanning decades claiming a vast portfolio of domain names, in 2013 he unfortunately passed away.

Mrs Jello didn't create a clear path with what would happen to these domain names once he passed away....

So his registrar took it under their belt to sell it off for him.

That same month he passed away vodka.net sold for $20k, Penis.net 🍆 sold for $5,015 and Vegans.com sold for a whooping $48k. **mic-drop**

Moral of the story, always have something in place for your digital assets for when you pass away.

ps. if your thinking I messed up the his & her's because of Mrs Jello, well hate to break it to you but Igal is a man.

SAUCY TOP 5

The stuff you really need to know

1️⃣ 10 insane web design tips

2️⃣ 73 non-dodgy ways to make money online

3️⃣ 9 reasons you should build a community around your blog

4️⃣ Top 12 ways to get backlinks without breaking a sweat

5️⃣ How to make sure your content is consistent across platforms

BONUS MUST READS

6️⃣ 55 ways to craft the perfect 'cold email'

7️⃣ Google SEO 101: Site Migrations

BAD JOKE OF THE WEEK

I’ve decided to give up drinking and replace booze with mashed potato...

I guess you could say I’ll just be getting sMASHED from now on.

MEME OF THE WEEK

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The person behind it all
Based out in the Hills District, Nsw, AUSTRALIA I have a marketing background and have helped some of Australia's largest home improvement companies along with many small start-ups smash their KPI's with digital marketing. I also like a good beer and a chicken schnitty. Jamie Williamson - Head Of Sauce @ The Snag

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Why I started 'The Snag'..

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