The brand with the sassiest tone of voice and best use of making random content relevant comes from ASOS. Read more about how and why they are not trying to please everyone. 

The best social media tool I've spotted this week is Thread Reader App. Simply reply “@threadreaderapp unroll” to a Twitter thread. When the bot is done compiling the tweets, it will tweet you back in minutes with a link to a post that has pieced them all together in one place.