| Wednesday, September 2nd & Thursday, September 3rd |
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| Registration is Now OPEN |
Driving Results through Distribution
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| Day 1: Increasing Profitability in the Wholesale Channel |
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The Wholesale landscape is changing rapidly. In 2019 alone, the industry dealt with tariffs, new laws and regulations, and distributor mergers & acquisitions. And now with COVID-19 disrupting every sector of the wine industry, brands have had to rapidly adjust to execute their day to day business.
The first day of the Wine Industry Sales Symposium will focus on 3-Tier Distribution and will leverage channel experts from all facets of the three-tier system who will present information designed to help winery owners, executives, and sales & marketing professionals learn more about the world of distributor and buyer relations and new ways to conduct business in our current economic climate. Attendees will learn the tools and techniques needed to grow their brand and maximize profitability. |
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Wednesday, Sept 2: 3-Tier Distribution Topics:
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- State of the Wholesale & Direct Channel
- The COVID-19 Impact on Managing Trade & Media Relations: Changes That Are Here to Stay
- Through the Distributors Eyes: Advice from the Field
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3-Tier Distribution Expert Speakers:
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George Christie
Symposium Host
President & CEO / Wine Industry Network |
Eric Guerra
Symposium Moderator
Galactic Viceroy of Wine / Reserve Tastings Wine Co. |
Laura Webb
Symposium Moderator
Partner / Okos Partners |
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Philana Bouvier
VP, Fine Wine, Supplier Business Development / Republic National Distributing Company |
Michael De Loach
Owner & President / MD Wine Industry Consulting |
Jason Haas
Partner & General Manager / Tablas Creek Vineyard |
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Jake Hegeman
VP Legal & Regulatory Affairs / Wine & Spirits Wholesalers of America |
Sarah Jones
Vice President / Benson Marketing Group |
Adam Pizer
VP, Business Development, Wine / Breakthru Beverage |
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Kim Stare Wallace
President / Dry Creek Vineyard |
Dale Stratton
Owner / Five Points Consulting LLC |
Mike Wangbickler
President / Balzac Communications & Marketing |
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The FREE 2-day Wine Industry Sales Symposium will feature category experts from all facets of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best possible position to make the most of what remains of 2020 and be prepared to thrive in the upcoming year.
**Take Advantage of Complimentary Registration to this Virtual Symposium** |
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| 2020 Symposium Sponsors |
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