New Predictive Metrics
July 10: Two new predictive metrics are being rolled out to App + Web properties: 1) Purchase Probability, which predicts the likelihood that users who have visited your app or site will purchase in the next seven days, and 2) Churn Probability, predicts how likely it is that recently active users will not visit your app or site in the next seven days.
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Control Your “screen_view”
Aug 18: It is now possible to log the screen_view event manually for both Android and iOS. Similar to a virtual pageview, this feature gives you the choice to take advantage of the automatic event, or override it when necessary.
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Server-Side Tag Management
Aug 13: Eliminate unnecessary javascript on your website with the new server-side GTM container.
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