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Welcome to the “AI IN SPORTS”-Newsletter
Find out how and where artificial intelligence finds its way into sports marketing and how it changes the business. Informative, entertaining, critical.
CASES
Backed by Microsoft’s venture arm, TwentyBN has launched a new app called Fitness Ally that’s powered by computer vision technology. The app contains a virtual fitness trainer called Allie who is there to guide the user through workouts.
How EA Sports Has Helped Implement 'Atmospheric Audio' Into NHL 'Playoff Broadcasts
Many of professional sports leagues have returned in recent months following a halt in March due to the ongoing COVID-19 pandemic, but almost all of the returns have come without fans attending games. To combat the awkwardness -- and silence -- that comes with no fans in attendance at both of the NHL bubbles in the hub cities of Toronto and Edmonton, the league reached out to an unlikely partner for held: EA Sports.
Loop Insights reported it has entered into an agreement with bdG Sports LLC to deliver contact tracing and automated marketing solutions for NBA, NHL, NCAA and PGA sporting events.
Thanks to the coronavirus pandemic, there was no Wimbledon Championship this year. But that didn’t stop a team of researchers from Stanford University simulating the annual tournament with the help of artificial intelligence.
Hangzhou 2022 Announce Intelligence Solutions to Improve Efficiency of Asian Games
The Hangzhou 2022 Organising Committee has unveiled 30 intelligence solutions to improve the operational efficiency of the next edition of the Asian Games.
EXTRA FIND
This Is Speedgate
The world’s first sport imagined by AI.
GENERAL AI NEWS
David Rose | The emerging AI shift in sports
David Rose, futurist at global innovation design firm EPAM Continuum, and a prominent lecturer, author, and expert on digital product innovation, explores the important role that artificial intelligence will play in the future of coaching in sports.
Global AI in Sports Market 2020 Growth Analysis, Trends and Forecast 2025
Global AI in Sports Market provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
TECHNOLOGY
Artificial Intelligence & Motion Capture for Sports Performances
Artificial intelligence can concern many aspects of sport such as scouting & recruitment, training & performance analysis, player health & fitness and marketing, etc.
This one will deal with the different application in sports of Motion Capture, using simple video equipment, such a smartphone, and artificial intelligence in particular on performance (Traning & Performance Analysis) and on health (Maintaining player health & Fitness).
Shrinking Deep Learning’s Carbon Footprint
Through innovation in software and hardware, researchers move to reduce the financial and environmental costs of modern artificial intelligence.
CRITICAL
Marketing Stories: Will Artificial Intelligence Replace Human Creatives?
In this episode of Marketing Stories, the podcast that brings to life unmissable articles from our magazine in audio form, chief exec Diane Young explores whether artificial intelligence is on the cusp of supplanting human-led creativity.
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