Here's a quick lesson in email marketing that I just learned the hard way.
When I create my weekly Mailchimp email for you, I simply click "Replicate" and it pulls in the exact same styling as my previous email.
Well, my previous email just HAPPENED to be about "merge tags gone WRONG" and I purposefully put in an incorrect merge tag at the top to show you what happens. But that was last week...
And then this week, I didn't preview said merge tags. Big oops. I assumed all was good -- and one should never assume. And if you saw my email this morning, you probably could see that bad merge tag. Don't let this happen to you.
If there is one thing I could teach you today about email, it would be to ALWAYS click "Preview" and then toggle ON this "Enable live merge tag info" (as seen below). Make it a habit. And make sure you preview on Desktop AND mobile.
Email is tricky and we're all human here. Always preview. :)
