Documentary makers, impact producers, and social change strategists are adapting to the COVID-19 pandemic. The global shutdown provides obvious hardships and constraints, but it also provides opportunities for learning and brushing up on the best of digital activism and strategic communication strategy for our sector.
With this in mind, we at the
Center for Media & Social Impact (Caty Borum Chattoo and producer Jordana Jason) put our heads together with
Together Films (Sarah Mosses and Alana Jeffery), joined by impact strategist and field-builder
Sahar Driver, to collaborate with brilliant colleagues from related sectors to create a free masterclass webinar series for documentary impact producers and change-makers. We are so thrilled to invite you to participate!
The
2020 Digital Power series, powered by
Perspective Fund, features top-level digital and social media strategic communication professionals. They will share their best knowledge, tips, and tools of their trades and networks with the documentary and social impact community at a time when impact producers are reimagining their engagement for digital spaces. This webinar series focuses on digital and social media strategy and tactics and analytics, sharing expertise from various sectors of strategic communication (movement-building, corporate marketing, entertainment industry digital marketing) with the documentary community. This series further builds on the Digital Perspectives webinar led by Together Films that guided campaigns on how to screen films online, to further activate audiences for impact online.
The 90-minute 8-part series launches on September 28 and runs through November 23 (skipping the U.S. election week), Mondays from 1-2:30 p.m. EST. For any questions, please email:
cmsiwebinars@gmail.com
How it works: 50 minutes of presentation from that week’s guest speakers, plus a 40-minute interactive Q&A session with participants.
To participate, please sign up for each free class using the links below. Sign up for as many classes as you would like.
Monday, September 28th:
Building a Movement with Powerful Media Relations with Chelsea Fuller
Chelsea Fuller is the Deputy Director of Communications, Blackbird Communications, and the Movement for Black Lives, with a strategic focus on media relations and all facets of strategic communication.
Monday, October 5th:
Maximizing the Effectiveness of Digital Events: Bring Power to Community and Corporates with Aryah Lester
Aryah Lester is the Deputy Director of the Transgender Strategy Center where she elevates and amplifies transgender voices and leadership while centering goals on economic and racial justice, authentic inclusion, and equity in health and well-being.
Monday, October 12th:
The Essentials of Web & Social Media Analytics to Fuel Digital Strategy with Jason Mollica
Jason Mollica is a professor at the School of Communication at American University with a communication agency background in digital strategic communications; he teaches about social media analytics and related topics.
Monday, October 19th:
Digital Content Creation & Distribution Strategy...(It's OK to be funny!) with Ana Breton
Ana Breton is a Digital Producer at the hit comedic public affairs TV program,
Full Frontal with Samantha Bee, where she oversees digital and social media strategy.
Monday, October 26th:
Effective Strategic Communications to Deliver Radical Change with Shanelle Matthews
Shanelle Matthews is a Communications Strategist for The National Black Convention, and a strategic communication strategist specializing in Black liberation. She is the founder of the Radical Communicators Network, a thriving network of communicators for social change.
Monday, November 9th
Trends in Short-form Storytelling - How to Maximize Impact via Instagram, Snapchat and Tik Tok
Jack Harries & Alice Aedy are the Founders of Earthrise, a social media campaign to raise awareness about climate change. They have built and managed thriving communities on Instagram and other social channels.
Monday, November 16th
Let Them Speak: How to Use a Multichannel Approach via Podcast, Events and Digital to Drive Audience Engagement
Chevon Drew is a Senior Digital Strategist at Race Forward where she focuses on diversity and authenticity when building social content strategy.
Monday, November 23rd
Rapid response Communication & Mobilization in Reaction to the Instability of Social Justice Today
Devorne Hormeku is Senior Social Media and Content Manager at Color of Change, the largest online racial justice organization in the United States.
