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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
How PR students see ethics as the foundation for future work (PR Daily - September 22, 2020)

PR Pros: What Can Having a Mentor Do for You? (PRNEWS - September 21, 2020)

New Ethics Guide for Artificial Intelligence in PR (Institute for Public Relations - September 22, 2020)

7 Social Media Content Ideas to Keep Your Feed Fresh (PR Couture (UK) - September 21, 2020)

How PR fits adeptly into the world of sales (Agility PR - September 21, 2020)

The £1 billion question: How one spokesperson tackled a tricky issue (Media First (UK) - September 21, 2020)

'Cautiously Optimistic' — Agency Leaders Weigh Industry's Recovery Prospects (PRovoke - September 21, 2020)

Timing Releases: What Is the Best Day to Send Out a Press Release (Everything PR - September 21, 2020)

5 tactics for successfully communicating with your PR clients (Agility PR - September 22, 2020)

How (And Why) PR Pros Should Use TikTok (Crenshaw Communications - September 21, 2020)

8 ways speakers can make virtual events more engaging for attendees (Muck Rack Blog - September 22, 2020)

Summary Section:

How PR students see ethics as the foundation for future work
By Zach Ferenchak
PR Daily - September 22, 2020
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers a path through an uncertain future.

PR Pros: What Can Having a Mentor Do for You?
By Nicole Schuman
PRNEWS - September 21, 2020
Mentorship provides many professionals with a closer insight into a career path that lies before them.

New Ethics Guide for Artificial Intelligence in PR
By Jean Valin and Anne Gregory
Institute for Public Relations - September 22, 2020
Ethics is always hard, ethics in AI is even harder. The new Ethics Guide for AI in PR provides insights into the ‘big issues’ as organisations turn to AI

7 Social Media Content Ideas to Keep Your Feed Fresh
PR Couture (UK) - September 21, 2020
Find out seven ways to add new creative flair to your social feeds - from IG reels to repurposing what you already have to help drive brand awareness, foster loyalty, and increase engagement.

How PR fits adeptly into the world of sales
By Brett Clawson
Agility PR - September 21, 2020
PR is essential to many companies because it's another way to market the product or service a company offers. Without PR, you may need to spend more time on marketing and customer relations. Luckily, PR

The £1 billion question: How one spokesperson tackled a tricky issue
By Media First
Media First (UK) - September 21, 2020
Listening to the radio the other day, it was not the endless reports and debates on Covid testing or the latest Brexit development on the Internal Markets Bill that stood out. Instead, it was an item that described the UK as "one of the most nature depleted nations in the world" which made me sit up and concentrate.

'Cautiously Optimistic' — Agency Leaders Weigh Industry's Recovery Prospects
By Arun Sudhaman
PRovoke - September 21, 2020
PR agency heads from across the globe weigh in on the industry's improved business outlook, in the wake of last week's research findings from PRovoke.

Timing Releases: What Is the Best Day to Send Out a Press Release
Everything PR - September 21, 2020
Once a communication professional has selected a newsworthy story, crafted a press release, and created a keyword-optimized headline, it is important to select the right time and day to send out the release. The likelihood of a story going viral is pegged on timing a press release.

5 tactics for successfully communicating with your PR clients
By Steve Conway
Agility PR - September 22, 2020
Keeping in touch with your PR clients and contacts is something we should be doing regularly. How we do this, and how frequently, will depend on a significant number of factors—but regular contact must be maintained. What's the best way you can do this successfully?

How (And Why) PR Pros Should Use TikTok
By Katharine Riggs
Crenshaw Communications - September 21, 2020
TikTok is one of the most popular social apps currently. Should PR pros incorporate this social platform into their digital strategy?

8 ways speakers can make virtual events more engaging for attendees
By Michelle Garrett
Muck Rack Blog - September 22, 2020
Here are eight considerations for speakers to help engage virtual event attendees.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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