Learn2Swim Week is an initiative of Poolwerx, is supported by Laurie Lawrence’s Kids Alive do the Five and is promoted through an extensive retail and social media network. Swim Schools who participate will be supported with a comprehensive marketing and social media campaign, which last year proved to be the best way to inform parents about the program.
In 2019, Learn2Swim Week registered 415 schools and received over 6,000 lesson requests directly to the website, and over 60% of parents whose children received a free lesson during Learn2Swim Week enrolled their children in long-term lessons.
Interested clubs should register as soon as possible
to start taking bookings.
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