The Stories We Tell
Yesterday, I treated myself to a pair of Allbirds Wool Runners. Truth be told, I’d never heard of the Allbirds brand until earlier this week when an older episode of my fave podcast, How I Built This featuring the company popped up in my feed. And that’s where I learned that the company was founded to fill a market void for casual, logo-less sneakers, while figuring out a way to use New Zealand wool for new products, and to make sneaker production more sustainable through carbon-neutral production. Though admittedly, the sneaker style appealed to me (as well as the promise of a warm, soft shoe), I was half-way to a purchase because of the story.
Even for the companies that I’ve patronized before - furniture from Wayfair, scheduling by Calendly and ticket sales by Eventbrite, Stacey’s pita chips, and so many others - the story behind the success adds another dimension to the product, making it more compelling.
At so many legal conferences, we don’t tell the story. We give the precedent and the rules, but rarely the backstory. Sometimes, lawyers will tell about how they use a product or how they started a firm, not so much as a story but as a “do it my way” guide, or how I found success.
All well and good, but sometimes, I want real stories. The kinds of late-night stories you shared with your roommates in college. The story of the family dog or your first time on a plane or your dating history that you share, bit by bit, when you’re falling in love. Those are the stories that move.
That’s why, when Jeena Belil and I conceived the LawyerMomOwnerSummit.com, we wanted to leave space for women to share their stories. Stories of challenge, and success, and leaping at opportunity; and also failure and setbacks and feeling small. Stories of overcoming odds and sticking to principles and doing work that matters. The conference isn’t all about stories: we have practicums on marketing and law practice in pandemic that will be hands-on and detailed, with action steps you can implement right away. But all of that administrivia doesn’t matter much anyway without a story to give it meaning.
Time is running out to register for the LawyerMomOwnerSummit.com. Here’s the schedule Only another week to register for $39 and guarantee locking in at the price for the conference recording and swag.
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