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Tri-Fold Self-Mailer with Tipped, Stepped Booklet
We've been spending a lot of time lately focusing on style and simplicity—and continuing with that mindset, this week we have a great found sample from Delta Airlines and American Express. The oversized self-mailer starts with a die-cut short panel on the cover that opens to reveal a Tri-Fold format that works as a carrier for an 10-page (yes, 10-page!) tipped-on waterfall booklet. The booklet holds customized content and special offers in an organized, stepped format. This concept could be used for many different verticals, too. Great mail!
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Fold of the Week #525 Project Credits & Specs
Folding Style: Tri-Fold
Client: Delta Airlines / American Express
Size: Folded: 10.375" x 5.875; Flat: 27.5" x 5.875"; Insert: 7.5" x 4.625" folded
Paper: ~80 lb Coated Cover
Printing: Printed 4/4
Finishing: Die cut, score, tip-on booklet. Waterfall booklet is 10-pages pasted.
Budget Rating: Low – Moderate
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