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MEET ELLA
singapore's first robotic barista
media launch
Dear <<First Name>>,
You've probably heard of Spot, the four-legged robot "dog" who was seen patrolling Bishan-Ang Mo Kio Park during the circuit breaker, broadcasting safe distancing reminders. Just days ago, local clinicians announced SwabBot, the new made-in-Singapore Covid-19 swab test robot. From delivery robots to telepresence robots, there has not been a better case made for the use of robotics than the current coronavirus pandemic.
Enter ELLA, Singapore's first robotic barista. With 2 years in development, shopped at over 40+ events and over 80,000 cups of coffee served, she's been around the block long before the world heard of Covid-19. But the new realities of the pandemic lit a fire under the team behind ELLA, and ba da bing, ba da boom, the latest (and greatest) version of ELLA is designed with commercial operations in mind, and now ready to function as a fully unmanned autonomous café, offering a convenient, contactless retail experience.
We're pleased to invite you to the official media launch of ELLA on the afternoon of Friday, 2 October, graced by Ms Low Yen Ling, Minister of State (MTI and MCCY), who will be officiating the launch and delivering opening remarks. Witness ELLA in all her glory as she delivers you the perfect cuppa in a fully automated, contactless experience. Get face time with entrepreneur and digitalisation evangelist Keith Tan, CEO of Crown Group - the man responsible for ELLA and evolving Crown Coffee into Singapore's first smart IoT (Internet of Things) cafe, where technology and customers interface seamlessly for quality coffee and an amazing experience.
Please find event details below. View the full invite and schedule here, and RSVP here. Safe distancing measures will be set in place. I look forward to introducing ELLA to you in person.
Best,
Daniel
Event details
Where
CT Hub 2, 114 Lavender St, #01-25 (Next to Crown Coffee)
When
Friday, 2 October, 3.00pm - 5.00pm (Registration starts from 2.30pm at Crown Coffee)
Guest-of-Honour
Ms Low Yen Ling, Minister of State (Ministry of Culture, Community and Youth & Ministry of Trade and Industry)
So...
Ready to RSVP?
click here
Meet Keith
Wealth manager and coffee enthusiast turned entrepreneur and digitalisation evangelist, Keith Tan is the founder and CEO of Crown Group. From transforming Crown Coffee into Singapore's first smart IoT cafe to providing customers a fully contactless drive-thru experience during the circuit breaker by way of the Crown Coffee app, and now ELLA, Keith is on a mission to digitalise and empower traditional businesses, while putting a great cup of coffee in every hand, perfectly and easily.
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ELLA through the years
2018
ASEAN Summit
ELLA starred at the summit, wowing dignitaries and Heads of State from ASEAN and other partner nations
2018
Standard Chartered Singapore Marathon
Fuelling runners with 2,000 cups of coffee served each day
2020
NRF Vision: Retail's Big Show (NYC)
Serving coffee to over 40,000 industry leaders, C-suite executives and retailers
2020
OLAM Ministerial Visit
ELLA entrusted by OLAM to tell their sustainability and digital transformation story using interactive digital touchpoints
The numbers that matter
200 cups per hour
Fastest in the market
Up to 2000 cups
of barista-quality coffee a day
4x
faster than a human barista
4K UHD quality
immsersive and innovative digital touchpoints
RSVP
click here
contact
daniel@bydanieleng.com
+65 9620 3075
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