We are pleased to welcome Roman Schoeneboom to our extraordinary team of Accredited Service Design Masters and Trainers. Roman works as a UX Design Systems Lead at Credit Suisse AG. His workshop credo is: "I learn as much from you, as you learn from me“ and his aim is to provide a safe environment for participants – no matter their work or skill levels – to learn, ask questions, experience the design process and get their hands on effective templates. You can join Roman on his SDN Academy online live course "Asking the right question" on 30 October 2020 to learn more about problem framing in 5 steps. Register via SDN Academy here and check out below!

Find out more about our accredited trainers and consider applying to join this leading group of experts.
 

New Date!!! “Asking the right question - Virtual Class on Problem Framing” with SDN Acc. Master Trainer Roman Schoeneboom is coming up next at the SDN Academy on Oct 30, 2020, at 14:00 - 17:00 CET. Join us for this online live course and learn more about the importance of problem framing and how you can apply it to your own work.

International recognition, on-stage celebration during SDGC21, a featured article in Touchpoint, a free SDN Membership and even more awaits you as a winner of the Service Design Award!  
 
A nice incentive offer is also up for grabs merely for submitting to the Service Design Award: 495,00 EUR per ticket price to SDGC21 is available to all submitting project teams and  390,00 EUR per ticket for all student project teams. 
 
Don’t delay, submit today for a chance to win!

User personas have been long regarded as a critical element of a service designer’s arsenal of tools. But do those personas truly capture an entire user audience? In this Medium article from Esther Nitafan, she makes a case for Mindset Segmentation, a solution which takes profiling to another level, by mapping users to uncover the motivations behind their engagement/interest in a particular product/service.