Hello
How has your week been?
My topic today is, how can I find ways to better serve my customer?
People often want to know how they can use marketing to drive more sales. More sales has to start with more enquires. People enquire about things that are necessary or desirable for them.
There is more to it, someone may be hungry, but if you don't sell the right food they won't eat in your restaurant. You can't win that sale. Someone may want a new coat, but if they have an emphasis on ethically sourced material, and you are the cheapest but not the best for the environment, you won't win the sale.
You have to be what they want and need, plus fit with their world view.
A quick way to find out what your customers want, what they are searching for right now is simply to go to Google and put in your question.
It could be something like ' How can I help people with X' insert your business type as the X, and then Google will give you lots of information via search results and it will also give you 2 more areas of information
1) People Also Ask - This tells you the searches that people are making right now related to your search and
2) Searches related to X, X being your search term.
With this information you can tailor your marketing content to answer peoples biggest questions and concerns, and in turn make yourself more likely to win a sale.
Here is a quick screen grab to show you how the information you are looking for will appear on Google.
Have a great weekend!
Shona
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100 Marketing Tips for Small Business Owners
You can buy a copy of my book from either my website or Amazon. After requests, I added a PDF file of the book to my website, so you can now just read it on your laptop if that is your preference. I appreciate 100% that times are hard for a lot of people right now and if you choose to spend your money on my book then thank you, and I hope it will help give you a big hand with your marketing today.
Have a great weekend
Shona
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Need Marketing Help?
I can help you with a range of marketing services, to give you an idea here are some of the things I do regularly, but if there is something else you have in mind and don't see what you are looking for here please just ask anyway.
- A marketing audit - Do you know how your brand appears to your customer online?
- Creating a marketing plan - If you feel like you have all the ideas and none of the structure I can help you get organised
- Understand your ideal customer - Do you feel like you have a really good idea of who you are trying to target with your business? If not a guided session might help
- Email marketing strategy - Do you know how to start a newsletter, grow an audience and deliver great content that gets opened and actioned?
- Content creation - Do you have lots of ideas for content, like blogs and social media posts, but never get around to actually creating it?
- 1-2-1 brainstorming sessions. Do you want to create a range of ideas for use in your marketing, or just talk through a block you are experiencing? Lets have a chat.
- Training - I can help you with a session on Instagram, Pinterest, Google My Business or lots of other bespoke sessions like my 'How To Market Your Business To a Local Area' workshop.
- Marketing coaching - If you want help over a set period giving your marketing a boost, I can work with you!
In my experience you already know what you want, you just need someone to talk it over with, and help to plan.
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