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Small Business Bonfire
October 7, 2020

TOP POST OF THE WEEK

7 Tips for Making Better DIY Marketing Videos 

7 Tips for Making Better DIY Marketing Videos

In the past, few businesses have shot and edited their own DIY marketing videos. That was mostly done by very small businesses without the budgets to hire professional production companies. However once COVID-19 hit, the use of DIY business videos rose sharply.
 

Everything changed when businesses had to close due to the need for everyone to isolate. Yet companies still needed to communicate with their customers. Since they could not bring in professional crews, they did the next best thing. They created the videos themselves.
 

Most of these videos were created on what just about everyone has access to these days. The cameras on their phones. They began using their phones to capture footage, and they used the editing process to make the footage work. And it seems the business community has accepted these videos, given the current situation.
 

The only other option was to stop communicating with customers, and this was unthinkable. Companies had to adjust, and they have.
 

Since that time, the country and businesses have begun to open up, and this means that at least some production companies are back to work. However, we’re still seeing the use of phone cameras in national commercials put out by large companies or retailers. It appears that these commercials are still acceptable during these times. After all, it’s the safest process given that COVID-19 is still out there.
 

7 Tips for Increasing the Quality of Your DIY Marketing Videos


Most of you will be using the camera in your iPhone or Android device, so that’s what we’ll discuss.
 

1. Keep Your Background Plain

You don’t want a busy background with a lot of visuals or motion to pull the viewers eyes away from whatever you’re featuring on-camera. A busy background will also cause the camera autofocus to keep changing. So, keep your background reasonably plain.
 

2. Position Your Camera at the Right Distance

Ideally, set it up around 3-5 feet from whatever or whoever you’re showing. If you place it farther, your camera might have difficulty focusing and the main subject of the video won’t be easy to see. If you place the camera too close, it might look somewhat distorted. So, 3-5 feet is the magic range where you’re getting your ideal shot...

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Small Business Bonfire VIP Club

FEATURED POST

Create an Online Marketing Plan for Your Small Business in 27 Days

Create an Online Marketing Plan for Your Small Business in 27 Days

Are you here, but not convinced you need an online marketing plan? Let me explain why you do. A small business owner has to be smarter than a corporate business; simply because they have limitations in resources. A corporate business can easily spend thousands of dollars for their marketing campaign, while a small business has a limited budget and needs to be cautious about the strategy they are going to use because they have no room for mistakes. 
 

Though in my experience, many small business owners give little value to online marketing; they think it would be a waste of time or simply they do not have any idea about it.
 

But the true fact is, by using online marketing to advertise their small business has the potential to increase sales without much effort. Unlike brick-and-mortar stores, a website has automation procedures thus increasing efficiency and reducing costs. On top of that, your small business can get thousands of new customers from other locations that would otherwise be impossible.
 

All big brands run their businesses in both brick-and-mortar stores as well as online shopping sites. In the last 6-7 years, online sales have been increasing every year. Since the COVID-19 outbreak, brick-and-mortar stores have been devastated because of social distancing while online stores achieved record-breaking sales. And experts believe that this is just the beginning, from now on online sales will continue to rise even more.
 

So it is imperative to leverage online marketing to increase your small business’s sales. However, without prior knowledge in online marketing, it would be very hard to make a stand in today’s competitive market. You need proper direction on how to do it from beginning to end. And that’s why I am writing this guide to give you a clear direction towards your goal. 
 

Let me show you how you can take your small business into the next level with a simple yet powerful 27-day online marketing plan.
 

Days 1-7: Build Your Online Presence
 

Before we start your online marketing plan, you may already have some knowledge or even used Google Ads or Facebook Ads for your online business. Though they are very powerful platforms, but also very costly when compared with offline marketing. 
 

For example, in Google Ads, every click in your advert may cost you from $0.20 to $2 depending on the competition level for that specific keyword you have chosen. Thus in order to receive 1,000 targeted visitors you have to spend $200 to $2,000. The same goes for Facebook Ads. Like I said before, for corporate business spending thousands of dollars is not an issue. However, for small businesses, every dollar counts...
 

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