Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can't just create a Plan "A" but you also need plans "B" "C" and "D" to cover the variations of COVID-19 recovery, the presidential elections and general uncertainty in the world for the upcoming year.
Since COVID-19 started impacting business transactions in early 2020, we have telling you to Adapt, Adopt or Pivot. On this episode, we will discuss how to evaluate, measure and utilize what we have all learned from 2020 and how to best move your business forward into the still very uncertain 2021. Thanks to 2020, you should have made changes (minor or major) to your business operations with NEW and DIFFERENT tools (digital and brick/mortar) for marketing and selling, insights/data, competitive landscape, audience/potential audience and expectations.
The key to 2021 will be taking advantage of what's working right now and in the future along with recovering the investments you have made to survive 2020. If you need help, don't know where to start or just don't want to go it alone please contact us - that's what we're here for!
EIDL/PPP Business Funding Advice
From Rachel Mathew, Co-Owner of Polston Tax
Special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief, IRS red flags/best practices, developing corporate culture, business marketing and self-brand balance.
Mathew is an attorney, accountant, small business owner, author, public speaker, monthly TV segment contributor. She is also an Oklahoma Bar Association Foundation trustee along with being a board member of the Metropolitan Library Endowment and OCU Law School.
Adapt, Adopt, Pivot Your Business During COVID-19
NEW 10/7/2020 #NeoMarketing Podcast Ep102: Q4 2020 Winter Is Coming! Plan Now For 2021
#NeoMarketing Podcast Ep97: Social Distancing For Business w/ Special Guest Steve Davis, Insperity (via Zoom)
#NeoMarketing Video Podcast Ep91: Adapt, Adopt or Pivot in Coronavirus Economy.
#NeoMarketing Podcast Ep95: Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19.
#NeoMarketing Video Podcast Ep93 Sales and Customer Service During COVID-19.
Since mid-February, we have been recommending business owners begin the process of Adapt, Adopt or Pivot business models due to COVID-19 impact on “business as usual”. As local, state and federal restrictions on essential/non-essential business, crowd sizes and social distancing have gotten more aggressive, the time to act to best position your business or non-profit organization to survive this period is right now.
The Golding Group is an award-winning think tank of strategic planning, business process management (BPM) and marketing integration experts. Our focus is growing organizations. We provide expertise in all phases of operation, specific to each of our client’s needs. Our creative, top-to-bottom approach is what makes working with The Golding Group a completely different experience.
