The most effective surveys will provide you;

• Self-identified lead generation to all aspects of your fundraising;
  • Major Donors
  • Mid value donors
  • Regular Givers (monthly donors)
  • Gift-in-Wills / Bequests.
• Increase your donor data; contact and personal details i.e. date of birth, phone, email
• Self-identification of areas of interest outside of fundraising i.e.
  • attending events
  • participating in tours
  • meeting senior leadership
  • corporate sponsorship
  • volunteers

Beyond theory and general advice, this session is designed to walk through in detail the steps to create your own donor/ supporter/member survey.
It will actually give you what you need to put together your own survey.

Based on 30 years of experience seeing, the successful implementation of surveys for clients in all areas of the not-for-profit sector, this two-hour session will provide participants with;

• a clear explanation as to the most valuable areas to focus,

• the right questions to ask, (yes there are 'right' and 'wrong')

• the most effective design which makes it easy to respond and importantly easy to compile a summary of results.

It will also outline the questions to avoid and methodology which many organisations still currently use that actually turn donors off.

Learn how to use a survey to both capture important information about individuals which will enhance your future fundraising activities but also engage and strengthen the connection between the donor and your organisation.