👻'Trick or Treat' Three Things Thursday (29.10.20)

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Hi <<First Name>>

Welcome to the Three Things Thursday newsletter, where I deconstruct and reverse engineer big brands and their social media strategies.

This week:

McDonald’s social media manager flips out. (3 min read).
NASA asks, “what would be in your #NASAMoonkit?” (3 min read).
'Baby' witches are causing quite a stir on TikTok with 5.1 billion views. (3 min read).

🎃 Happy Halloween, enjoy!

McDonald's sparked a lively conversation about mental health when they tweeted, "it’s always “when is the McRib coming back” and never “how are you doing person who runs the McDonald’s account.” This is how it went down...

Would you take single malt, lego, slime, face masks or a ukelele to the moon?! Check out the ‘#NASAMoonkit’ challenge and some of the weird and wonderful entries from CEO’s, brands and even an astronaut.

🎃Halloween special👻

‘Baby’ witches seem to have cast a spell on TikTok viewers with a staggering 5.1 billion hits on the hashtag. But, traditional witches are cursing. See what all the stir is about.

Quote of the week:
"Social media. Easy to do. Difficult to do well."
Matthew Kobach.

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