📌Three Things Thursday (22.10.20)

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Hi <<First Name>>

Grab a brew and tuck into the Three Things Thursday newsletter, where I deconstruct and reverse engineer big brands and their social media strategies.

This week:

Iceland launched a chicken nugget into space. (3 min read).
Kool-Aid, Gen Z, Lil Jon, Family Guy and TikTok?! (3 min read).
The 100 million Instagram virality experiment. (1 min read).

Thank you for taking the time to read - I appreciate your eyeballs 😊.

A chicken nugget was recently blasted into space by supermarket giant Iceland, to mark the brand’s 50th anniversary. But, it's not the only brand doing 'out of this world' marketing.

Kool-Aid, a 93-year-old brand mascot has evolved from a family-friendly character to a butt-shaking sassy icon through TikTok and a famous rapper. Don't miss this one!

As part of a social experiment in virality, a mysterious Instagram account has been set up with the sole aim of reaching 100 million followers. But, not everyone's happy about it.

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