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OCTOBER 17 - OCTOBER 23, 2020
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The Advertising Analytics weekly recaps include advertising activity that we find particularly interesting. If you have a topic you would like us to address, or a relevant data point we should include, please contact info@advertisinganalyticsllc.com.
If you have never seen our products in action, please visit our website and contact jlink@advertisinganalyticsllc.com to schedule a demo.
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THIS WEEK ON THE ADVANTAGE
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Ben and Rachel discuss messaging in the presidential race with two weeks until Election Day.
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Watch the latest episode here:
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This week, 632 political ads aired on TV that referenced the Coronavirus. Here are the three ads with the most airings:
"Middle Class Values" from Future Forward, 6,019 airings
"He Has a Plan" from Future Forward, 5,693 airings
"Back in January" from Future Forward, 5,209 airings
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This week, 42 ads referenced the Supreme Court nomination.
24 of the ads are from Republican advertisers.
18 of the ads are from Democratic advertisers.
Lindsey Graham targeted Jaime Harrison with the ad "Conservative Supreme Court."
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Between now and Election Day, we'll be sharing the Senate, House, and Gubernatorial races that have seen the most money this cycle:
Senate: North Carolina, $251M (+$8M from last week)
House: New Mexico-02, $27.2M
Gubernatorial: North Carolina, $42.1M
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Over the past seven days we've seen $683.3M spent across 2,077 elections.
Los Angeles, CA was the market that saw the most spending this week at $33.4M.
The election with the most spending was the U.S. Presidential with a total of $160.6M.
The top non-presidential race was Iowa Senate with a total of $25.9M.
*Please note, the above data is from the last seven days, including today.
Here's a look at ad airings in 2020 by state. Democrats have aired 1.6M more ads than Republicans this year.
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All eyes are on the Senate lately. Here are some fast facts:
Jaime Harrison has spent $79.2M on the SC Senate race in 2019-2020.
The Iowa Senate race broke the $200M mark this week, making it the 2nd most expensive race of 2019-2020.
Senate Leadership Fund spent $32.7M this week. Senate Majority PAC was close behind with $30.9M. The two groups are tied at $207M in total spending for 2019-2020.
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Traditional Media:
Joe Biden spent $45.2M this week. He has spent $582.7M in total in 2019-2020, officially surpassing Michael Bloomberg as the highest spending political candidate ever.
Donald Trump spent $15.3M this week. He has spent $342M in total in 2019-2020.
Future Reservations:
Between now and Election day,
Biden has $57.5M reserved
RNC/Trump has $19.2M reserved
Trump has $15M reserved
Future Forward has $42.2M reserved
America First Action has $20.4M reserved
Digital Media:
Donald Trump was the top digital advertiser last week, spending $14M on Facebook and Google. Joe Biden spent $12.7M. Here's a breakdown of Trump's activity:
If you find our digital information particularly informative, we send a weekly digital recap that outlines all digital spending from major presidential candidates. Please email jlink@advertisinganalyticsllc.com if you would like to receive these emails or know more about our digital tracking capabilities
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There were 47 political advertisers active in Des Moines, IA - accounting for $9.5M.
The average Primetime cost per point for 35+ ranged from $403 for candidates to $262 for issue advertisers.
We identified 140 new contracts and 421 rates for this daypart in the market this week.
Advertising Analytics has the largest rate database in existence that pulls its data directly from the FCC Public File. Please email jlink@advertisinganalyticsllc.com if you would like more information or to schedule a demo.
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