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October 2020 Newsletter
Fuzzy Math
Newsletter Feature Article

Design Graveyard II: More Good UX Designs That Died

We’re going back to the cemetery for our second installment of the Fuzzy Math Design Graveyard, where dead ideas from UX projects past come back to haunt us. Like we did a few years ago, we dug up past project ideas to describe what they were, what we initially liked about them, and why we ended up burying the ideas instead. It’s not always easy to put good design ideas to rest, so join us in honoring their short lives by remembering them here.




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New from Fuzzy Math


Practical Checklist for Ethnographic Research

There are a lot of moving parts to keep track of with research, especially when you’re trying to observe users in-context. Fuzzy Math has a lot of experience doing ethnographic research and has learned from experience what kinds of things can derail the process. Here are some tips and things to stay on top of to help make sure your ethnography runs smoothly.

Explaining UX to Clients

Describing what we do and why we do it is one of our favorite parts of the job. However, trying to define user experience (UX), let alone explaining why you need it, is a challenge.

Fuzzy Math Ranked 2020 Top B2B Company

 Early last month, our team at Fuzzy Math was recognized by Clutch as one of 2020’s leading B2B firms in Illinois. We were ranked number six out of the top 250 service providers in Illinois that specialize in services such as branding, custom software development, IT managed services, and mobile app development, and have more variety of clients in different industries. 


Links of Interest


Fuzzy Math
User experience design, strategy, and innovation since 2009.
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