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OCTOBER 10 - OCTOBER 16, 2020
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The Advertising Analytics weekly recaps include advertising activity that we find particularly interesting. If you have a topic you would like us to address, or a relevant data point we should include, please contact info@advertisinganalyticsllc.com.
If you have never seen our products in action, please visit our website and contact jlink@advertisinganalyticsllc.com to schedule a demo.
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THIS WEEK ON THE ADVANTAGE
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Ben and Rachel take a deep dive into some of the most competitive Senate races.
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Watch the latest episode here:
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This week, 519 political ads aired on TV that referenced the Coronavirus. Here are the three ads with the most airings:
"He Has a Plan" from Future Forward, 12,194 airings
"We'll Live Carefully" from Donald Trump, 8,851 airings
"Middle Class Values" from Future Forward, 6,520 airings
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This week, 39 ads referenced the Supreme Court nomination.
Jaime Harrison targeted Lindsey Graham with the ad "As Good as His Word."
America First aired the as "Serve You" in support of Amy Coney Barrett.
Senate Leadership Fund started airing "Packing the Court."
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Between now and election day, we'll be sharing the Senate, House, and Gubernatorial races that have seen the most money this cycle:
Senate: North Carolina, $243M
House: New Mexico-02, $24.2M
Gubernatorial: North Carolina, $40.3M
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Over the past seven days we've seen $563.3M spent across 1,816 elections.
Los Angeles, CA was the market that saw the most spending this week at $27.3M.
The election with the most spending was the U.S. Presidential with a total of $129.6M.
The top non-presidential race was North Carolina Senate with a total of $24.4M.
*Please note, the above data is from the last seven days, including today.
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All eyes are on the Senate lately. Here are some fast facts:
Jaime Harrison is the highest spending Senate candidate of all time.
Seven of the ten most expensive Senate races ever have occurred in 2019-2020.
Issue groups have spent more than $1B on Senate races in 2019-2020.
This cycle, Democratic candidates have spent a combined $460M while Republican candidates have spent a combined $264M.
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Traditional Media:
Joe Biden spent $39.7M this week. He spent $1M+ in each of these markets: Phoenix, Philadelphia, Miami, Detroit, Orlando, Milwaukee, Harrisburg, Tampa, Raleigh, Pittsburgh, Charlotte, and nationally.
Donald Trump spent $18.6M this week. He aired 26 ads. The top two were the positive ad "We'll Live Carefully," and the negative ad "Biden's Plan."
Future Reservations:
Between now and Election day,
Biden has $74.5M reserved
Trump has $55.7M reserved
Future Forward has $60M reserved
America First Action has $28.1M reserved
Digital Media:
Donald Trump was the top digital advertiser last week, spending $18.1M on Facebook and Google. Joe Biden spent $11.6M. Here's a breakdown of Trump's activity:
If you find our digital information particularly informative, we send a weekly digital recap that outlines all digital spending from major presidential candidates. Please email jlink@advertisinganalyticsllc.com if you would like to receive these emails or know more about our digital tracking capabilities
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There were 63 political advertisers active in Detroit, MI - accounting for $18.5M.
The average Daytime cost per point for 35+ ranged from $341 for candidates to $478 for issue advertisers.
We identified 114 new contracts and 468 rates for this daypart in the market this week.
Advertising Analytics has the largest rate database in existence that pulls its data directly from the FCC Public File. Please email jlink@advertisinganalyticsllc.com if you would like more information or to schedule a demo.
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