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Special Report
Brand Live Stream
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Will Clark, Contributing Editor, BrandStorytelling.tv
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Spotlight
Highlighting Brands Innovating with Live Streaming
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Save Out Stages Fest
Celebrity/Influencer: Various artists, including Miley Cyrus, Foo Fighters, The Lumineers
Brand: Bud Light Seltzer
Platform: YouTube
Reach: 200k+ (Friday only)
Time: Oct 16-18
This past weekend, Bud Light Seltzer, YouTube and NIVA, the National Independent Venue Association, partnered to create one of the most ambitious virtual music festivals of the year. The event was also one of the most impactful branded livestreams, raising millions of dollars from individual contributions for the NIVA Emergency Relief Fund, along with raising awareness for the Save Our Stages Act.
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Brand Bites
Recent Live Streams from Top Brands
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SunTrust
Event: SunTrust Songwriter Session
Platform: YouTube/Instagram
Celebrity/Influencer: Ray Benson
Reach: 2.9k
Date: October 6
Ray Benson formed the band Asleep at the Wheel fifty years ago, and since then has led the group to be one of the most well-known modern Western Swing bands in the country. Based in Austin, the group still performs regularly, or at least, they did. With the lack of viable venues at the moment, Benson, SunTrust, and the Country Music Hall of Fame took advantage of live streaming in order to bring the music to listeners.
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On the Radar
Opportunities for Brands
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SXSW
Brands: TBD
Platform: TBD
Date: March 16-20, 2021
South by Southwest was one of the first major events impacted by COVID-19 this year, with many brands backing out in the days leading up to the festival. Recently, SXSW announced it would present at least part of its 2021 festival online.
The 2021 event, while not on the scale of the in-person version, will doubtless still pull in thousands of attendees. In 2019, SXSW attendance surpassed 280,000 according to an estimate from Greyhill Advisors.
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