|
OCTOBER 31 - NOVEMBER 6, 2020
|
|
|
This weekly recaps include advertising activity that we find particularly interesting. If you have a topic you would like us to address, or a relevant data point we should include, please contact info@advertisinganalyticsllc.com.
If you have never seen our products in action, please visit our website and contact jlink@advertisinganalyticsllc.com to schedule a demo.
|
|
|
THIS WEEK ON THE ADVANTAGE
|
|
Ben and Rachel discuss some of the best political ads of the cycle.
Watch the latest episode and subscribe to our YouTube channel here.
|
|
The 2019-2020 Election Cycle has (almost) concluded. Total spending on all media from 1/1/2019 - 11/3/2020 was $8,395,330,216 across 5,618 elections. In those elections, we tracked a total of 9.4M ad airings.
The Presidential race saw a total of $3.0B.
The NC Senate race was the most expensive non-Presidential race with $264M.
California was the state with the most spending at $653M.
Stay tuned for more of our post-election analysis.
|
|
This week, 574 political ads aired on TV that referenced the Coronavirus. Here are the three ads with the most airings:
"Control Over the Virus" from Joe Biden, 10,963 airings
"Fix the Economy" from Joe Biden, 9,228 airings
"The First Step" from Future Forward, 4,705 airings
|
|
The final week of advertising activity saw $397.9M spent across 2,142 elections.
Los Angeles, CA was the market that saw the most spending at $18.6M.
The election with the most spending was the U.S. Presidential with a total of $104.2M.
The top non-presidential race was South Carolina Senate with a total of $14.0M.
Both GA Senate races are headed for runoffs. Both Warnock and Ossoff have started placing money, and Warnock went up with this new ad.
*Please note, the above data is from the last seven days, including today.
|
|
Traditional Media:
Joe Biden spent $27.6M for the last week of the election. His top two markets were Phoenix, AZ and Philadelphia, PA.
Donald Trump spent $6.1M and RNC/Trump spent $5.0M. The top markets for RNC/Trump were Phoenix, AZ and Charlotte, NC.
Digital Media:
Joe Biden was the top digital advertiser last week, spending $23.7M on Facebook and Google. Donald Trump spent $14M. Here's a breakdown of Biden's activity:
If you find our digital information particularly informative, we send a weekly digital recap that outlines all digital spending from major presidential candidates. Please email jlink@advertisinganalyticsllc.com if you would like to receive these emails or know more about our digital tracking capabilities
|
|
There were 79 political advertisers active in Philadelphia, PA - accounting for $7.7M.
The average Early Morning cost per point for 35+ ranged from $527 for candidates to $644 for issue advertisers.
We identified 32 new contracts and 46 rates for this daypart in the market this week.
This is the largest rate database in existence that pulls its data directly from the FCC Public File. Please email jlink@advertisinganalyticsllc.com if you would like more information or to schedule a demo.
|
|
|
Follow us on Twitter @Ad_Analytics or LinkedIn for more information.
|
|
|
|
| |
| |
|
|
| For a product demo, please email
|
| info@advertisingAnalyticsLLC.com
|
© 2020 AdImpact, LLC. all rights reserved.
1427 Leslie Avenue Ste. 108, Alexandria, VA 22301 |
|
|
| |
|
|
|
| |
| |
<<First Name>> - you are receiving this email as part of the Advertising Analytics distribution list. Unsubscribe Here
|
|
| |
| |
Have a question? Respond to this email for answers |
|
| |
| |
Follow Advertising Analytics on social media:
|
|
|
|
|
| |
|
|
| |
|
|
