Seize new business opportunities at virtual MagNet 2020 with a best-in-class program created with B2B magazines in mind. Join us November 26–27 for an exciting two days of panels and discussions on business media strategy and solutions, with presentations on revenue diversity, digital innovation, advertising and more, including:
Take a Peek into the B2B Future
B2B publishing has proven a powerful force in Canada's media landscape. While the B2B sector hasn't been unscathed by the devastating effects of COVID-19 and the general decline in ad sales, magazines have continued to attract revenue thanks to specialized content, a rigorous focus on targeted circulations lists, brand extensions such as events (live and virtual) and online hubs, and a wholehearted embrace of the digital channel. In a panel discussion on The Future of B2B Media, hear Melissa Shin lead seasoned B2B leaders Joe Glionna and Pierre Marcoux through their vision for the industry, how they balance increasing advertiser demands and editorial integrity, and where they see growth opportunities.
Ancillary Revenue Streams for B2B Publishers
There is no doubt that COVID-19 has had a major impact on advertising revenues. It's time to take a hard look at what revenue streams are working and what isn't. Revenue diversification is often hailed as the way forward, but what actually works? In Ancillary Revenue Streams for B2B Publishers, a panel discussion moderated by Todd Latham, veteran B2B publishers John Kerr, Delon Rashid and Erik Tolles will explore what alternative revenue streams are succeeding and how B2B brands are approaching sales amid COVID-19 disruptions. Learn how to decide what will work for your brand and what needs to be left behind in the fast-paced world of B2B publishing.
There will be daily networking opportunities, including a B2B networking morning coffee on Friday, November 27, and a virtual MagNet Square to interact with sponsors. All MagNet sessions will be recorded, and they'll be available afterwards so you can revisit all the highlights. Here are the 30+ speakers you can hear from, and here is the complete virtual event program.
MagNet 2020 pricing is $55 for one day or $95 for both days for Magazines Canada members, and $75 for one day or $125 for both days as a non-member.
Take part in B2B programming made for you at Canada's magazine conference!
