We’re delighted today to be introducing a Hunter Valley tourism membership that is provided jointly by the Hunter Valley Visitor Information Centre and Hunter Valley Wine and Tourism Association. You’ll find below the full 2020-21 membership prospectus containing all the details of what the new structure looks like for your business.
This single membership incorporates a complete range of benefits and will ensure a strong Hunter Valley destination brand, greater exposure for your business, and ultimately provide a seamless Hunter Valley visitor experience. We look forward to working with you to keep the Hunter Valley as one of Australia’s top tourism destinations.
We know 2020 has presented once-in-a-lifetime challenges. To assist our industry’s recovery, we’ve been pleased to waive our fees for 6 months, so you’ll only pay 50% of the annual base membership for the remainder of 2020-21.
Join today and give the Hunter Valley a stronger voice, so we can all share in the success of our region.
Membership starts from as low as $250 for the 6 months from Jan – Jun 2021, so we are encouraging tourism businesses of all sizes to be involved in the new membership.
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SOME MEMBERSHIP BENEFITS INCLUDE
- Growing the visitor economy worth over $631 million
- Inclusion in both destination marketing AND in-destination visitor information services
- In-destination and online, real time booking capabilities for your business through the VIC
- Your business brochures on display in the VIC which receives more than 85,000 visitors per year
- Representing your business at local, state and national levels of government
- We work in partnership with Destination NSW, Tourism Australia, NSW Wine Industry Association and Wine Australia
- Welcoming 12.2 million overnight, domestic & international visitors annually into the Hunter Region
- Collaborative region with 230+ local businesses on board
- 125,000 Hunter Valley Visitor Guides distributed to local businesses, Sydney (60% total print run), Newcastle, Central Coast and Visitor Information Centres across NSW
- 50,000 Hunter Valley Wine Country Maps distributed to local businesses (in addition to inclusion in the Hunter Valley Visitor Guide)
- #1 regional wine tourism website in Australia, with winecountry.com.au attracting over 1.5 million page views annually
- Submit content for potential inclusion in our Blog which receives more than 109,000 hits annually
- 56,000+ connected social followers with a combined annual reach of +10.3 million
- Potential inclusion in our regular monthly e-newsletter communication to our consumer database of more than 44,000 email subscribers
HOW TO BECOME A MEMBER
1. Go to winecountry.com.au/membership-application
2. Select the primary category you wish to renew under
3. Select the Revenue Bracket which applies to your business
4. Select any Opt-In & Additional Listings you wish to purchase
5. Fill in all other necessary information
6. Submit Payment
7. Click 'Submit' and your membership is complete
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Should you wish to discuss your membership in more detail please contact Melissa George or the Visitor Information Centre Team on vic@cessnock.nsw.gov.au or phone 02 4993 6700.
To ensure your business is included within the next edition of the Hunter Valley Visitor Guide and Hunter Valley Wine Country, memberships are due no later than Friday 18th December.
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Kind Regards,
Tony Chadwick
Economic Development and Tourism Manager
Cessnock City Council
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