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CAA Chapter Leader Newsletter
October 2020

Homecoming Recap,
360Alumni Launch and Training,
November Town Hall, and more!

Alumni Spotlight Introducing... 

Dr. Margarita (Maggie) Landeros 09

What was your undergraduate life like at Cal?

Cal was my dream school since the age of 12 so finally attending was truly a dream come true. As a first-generation college student from the inner-city, I knew that I was coming into Cal academically underprepared for the rigor of the university. It was having this understanding of where I would stand at Cal that urged me to quickly immerse myself in all of the experiences possible to help me succeed.

My involvement on campus remains a big part of my experience at the university, I worked as a program assistant for CAA's Achievement Award Program (TAAP) and I believe that connecting to CAA this early on set me up to continue my involvement. Cal helped me find my place and voice as a leader, it allowed me to see my potential in a broader context as a scholar and professional, and pushed my thinking around diversity beyond class and race.

What are some current projects you are working on?

At my charter organization, I coach and support school counselors to strengthen their practice and impact on students in communities similar to my own. I am leading a new professional development series, Counselor Chats, to focus on how to elevate counselor effectiveness and including the way in which we need to pivot to account for distance learning. I am also a peer reviewer for the American Educational Research Association (AERA).  I actively seek out involvement opportunities outside of work because they challenge me in different ways and allow me to build my network to ultimately better serve students. I am in the Communications Committee for the Western Association for College Admission Counseling (WACAC), Co-Chair the Greater Los Angeles National College Fair for the National Association for College Admission Counseling (NACAC), serve at Vice President of Internal Affairs for the Gates Millennium Scholars Alumni Association - LA Chapter, and I am in two committees for Lambda Theta Alpha Latin Sorority, Inc. 

How do you tap into your Cal Alumni network?

As a chapter leader, I reach out to others to learn about their practices, collaborate and to expand our reach. Participating in the CAA Chapter Leader Townhalls has been fruitful for me to network with fellow Bears, and also to learn from one another to increase alumni engagement. 

As an educator, I often connect with fellow Cal educators for resources. I also tap into my Cal community when I need professionals to speak to students about their respective career fields  or their journey to higher education. 

Talk about your involvement in your Cal Alumni Chapter, why you joined and why you continue to contribute.

I have always sought ways to stay involved with the university, whether as a scholarship application reader and interviewer, admissions ambassador, attending events, and now being active in my local chapters. My chapter involvement began with attending the Cal Alumni of Los Angeles Viewing Parties, and then I connected with the UC Berkeley Chicanx Latinx Alumni Association (CLAA) - Los Angeles Chapter. Being an introvert, the smaller chapter setting allowed me to quickly connect and find my place. I saw new and familiar faces, all focused on the goal of helping more Latinx students access and persist through Cal. I have always been passionate about access to higher education for underrepresented students and this is why I became a School Counselor. CLAA - Los Angeles allowed me to extend my work and focus on this aspect while also building community with fellow bears and establishing the structure of our chapter. My work with chapter development is rooted in this experience and I wanted to help our chapter thrive. This year, I was elected as Co-Chair for our Los Angeles Chapter and I also joined the UC Berkeley CLAA Board as Secretary and Chapter Liaison. I continue to contribute because of my love for Cal, the space created for me in my chapter and overall alumni associations (CAA and CLAA) to pay it forward, and the friendships I have made over time. 
 

LinkedIn
https://www.linkedin.com/in/drlanderos/


Past Project
Doctoral Dissertation

Virtual Homecoming Recap

Coming Together: Building Community After Cal



On Sunday, October 18th the CAA Chapters and Scholarships teams collaborated for the first time to host a joint homecoming event. We brought over 40 alumni and student scholars into a shared space to connect, build community, and learn from one another. A big thank you to our panelists, chapter leaders and members, and alumni scholars for joining. Now, more than ever, it's so important that we rise together as a community. Meet the alumni panelists.

In addition, we would like to thank our chapters who led Homecoming events and shared their valuable insights: 

BESAC Presents: Black in STEM - In the Face of Two Pandemics
Hosted by: Black Engineering and Science Alumni Club (BESAC)

Lives and Legacy: Celebrating Japanese American Women at Cal
Hosted by: Japanese American Women Alumnae of UC Berkeley (JAWAUCB)

Prytanean Homecoming Lecture: COVID-19 and Criminal Trials: Lessons for the Future
Hosted by: Prytanean Honor Society Alumnae

Practical Solutions for Inclusive Local Economies
Hosted by: Berkeley Student Cooperative Alumni Association and the Othering Belonging Institute's California Community Partnerships group 

Feel free to check out the Homecoming Youtube Playlist to watch lectures, tours, and open house at your leisure.  

Berkelium 5K

Big shout out to all chapters leaders and members who participated in the inaugural Berkelium 5K Run/Walk! Nearly 700 participants around the world have showed off their blue and gold moments as we connected to our beloved alma mater. Check out our photos and video. 

What's New from the Alumni Chapters Department

360Alumni Launch

We are excited to launch 360Alumni next week!

This is the first platform exclusively for our chapter leaders to manage their chapters and engage with alumni. 

360Alumni - Presentation
Nov 12, 2020 
10:30 a.m. PST.

RSVP


Be sure to register for this important presentation by Sunday, November 8, as we will discuss how we can utilize this resource to build your online community to connect. Join us to learn about chapter management, event management, and more!






 

November Alumni Town Hall
Topic: Building Community through Connections
Save the date: November Town Hall 
Thursday, November 19  3 – 4 p.m. PST
REGISTER TODAY 

Check Out These Highlights


Post-Thanksgiving
Big Game

As you recover from your Thanksgiving feast, join your fellow Cal Alums and watch the 123rd Big Game on Friday, November 27! Cal and Stanford will kick off at 1 p.m. Pacific. CAA is partnering with Athletics to host a virtual tailgate. Stay tuned for more announcements and share with us any ideas for virtual watch events. 


Who are We Now?
Team loyalty and academic discipline led these two scholar-athletes to pursue entrepreneurship and philanthropy. Join host Joe Spano 67, Evan Rambo 19, and Marcel Dancy 22 for an intimate conversation about community leadership, resilience, and adapting to constant change in the second episode of our "Who Are We Now?" series.









Watch the Berkeley Forum: Fireside Chat with
Dr. Anthony Fauci

Listen to one of the leading experts on the American response to COVID-19 and learn what the country is doing to control the disease’s spread. Dr. Anthony Fauci will discuss how the coronavirus could affect the abilities of colleges to re-open safely and the broader impact of the virus on our country. Watch the video



Alumni Chapters Reminders

Event Liability Insurance Update
CAA contracts with CampusConnexions for event liability insurance. This policy has a communicable disease exclusion, meaning there is no coverage for COVID related claims. Therefore CAA is unable to support any in-person events at this time.  

Social Media Marketing 
To maximize our audience outreach, we are shifting away from email marketing to promote your events through social media: Facebook, LinkedIn, and Instagram, which yield shorter lead time, less labor intensive, and effective attendance results. We find that alumni audiences are gravitating more to these platforms in light of recent virtual environments. 


Facebook Updates 
Due to Facebook’s recent limitation, CAA can no longer boost co-host chapter events.  Connect with the Chapters team to learn how to boost your own event. Grants do cover the Facebook boost cost, please complete a grant application as needed. We recommend chapters create events on their Facebook page and add CAA as a co-host regardless, so it will populate in CAA’s event page. 

Submit Event Reports!

Please, submit Event Reports for any chapter-led event in 2020!  This information is important for us to advocate on behalf of chapters to our board and highlight ALL the great work of our alumni chapters! Pictures are greatly appreciated!

Submit Event Report
Chapter Board Member Updates

If there are any changes to your chapter board leaders, please submit the Board Member Update Form, so that we can update our system for future communications. 

Upcoming Events

Please share these events with your chapter members! We encourage cross-chapter collaboration and would love for your members to learn about these amazing events held by our nationwide chapter leaders.

An Evening of Insight with Chancellor Christ
Nov. 9 at 3:30 p.m. PST
Hosted by: Chicago Cal Alumni Club

Thirsty Bears - Golden Bears Virtual Happy Hour
Nov. 13 at 6:30 p.m. PST
Hosted by: San Gabriel Valley Cal Alumni Club

Hungrry Bears #TakeoutTuesday
Nov. 17 at 7 p.m. PST
Hosted by: San Gabriel Valley Cal Alumni Club

HIREUC Virtual Career Fair
Thursday,  November 19, 2020 
10 a.m. – 4 p.m. PST


Austin Ivy Plus Speaker Series 2020
Thursday until – Dec.10 at 7 p.m. PDT. 
Hosted by: Cal Alumni Club of Austin

Does your chapter have an upcoming event and you want to spread the word and invite other chapters? Please email chapters@alumni.berkeley.edu with your event and registration information by November 20, 2020. We will add your event to our future newsletter. 

Alumni Unite Virtually

Bears Night Out

Panelist: Dr. Jaime Del Razo 99; Jessica Vazquez 08; Nick Araujo 21; Angela Ortiz 21; Jessie Hernandez 14 

The Chicanx Latinx Alumni Association, Los Angeles chapter held the fourth Bears Night Out Fundraising Event virtually on September 18, with the theme Bears Breaking Barriers to Achieve Success. We wanted to hold a space for intellectual conversation with our panelist but also an opportunity for us to come together to celebrate our achievements and give back to our Cal community. 

Throughout the event, the attendees were engaged with the speakers. We also held a silent auction, with some items being outbidded among friends leading up to the event. We ended the night with our raffle and thanking all who participated and made this event possible. 



Hosted by:
UC Berkeley Chicanx Latinx Alumni Association,
Los Angeles Chapter


Daily Cal Live! Hosted by: The Daily Californian Alumni Association

After a successful 14-episode run, Daily Cal Live is taking a break. In June we launched the program as a vehicle to raise much needed funds. We wanted to showcase the work of some of our alumni to demonstrate the amazing and diverse talent who got their start at the Daily Cal. In addition to helping us raise funds, the program helped us to reconnect with friends and make some new ones. We are grateful to those of you who joined us on Sunday evenings. 

We do expect to be back in January when we will start broadcasting on a monthly basis. (And there might even be one more special Daily Cal Live before the end of the year.) Thanks again and we hope to see you soon!


Watch episodes.

Thank you chapter leaders for sharing your events!
Please continue to submit your event reports with photos and snippets of your events to chapters@alumni.berkeley.edu

Quick Links to...
 
Event Report Submission
Grant Application
Virtual Events Toolkit
Social Media Guide
Eventbrite Toolkit



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