Copy
... it sometimes seemed she could read my mind). If you're on the fence ... she'll do more than produce great copy for you, she'll "pull stuff out of the woodwork" and get you to think deeply about the subtleties of how you can best communicate with your audience and your clientele."

 
Can't see the pictures?
Either right click and select 'Download pictures' or ...

view it in your browser
Oct 2020

 

 Have you ever used an interrobang?

 

Hi <<First Name>>,
 
“What the?”

OK, to be honest, it’s not a real punctuation mark.

Invented in the early 60s by an advertising executive named Martin Speckler, it was proposed as a shorthand way of expressing your feelings, when neither an exclamation or question mark, did the job. (As in “She said what?!”)

It found its way on to some typewriters in the late 60s and early 70s, and was also known as the “exclarotive” and “exclamaquest”.

Why is it no longer used?

Well... in those days, there were rules and regulations.

You couldn’t just make up a new punctuation mark, for the English language.

The same thing could be expressed with two signs that already existed, and was hard to see it in small print, of say 6pt or 8pt font size.

Which is exactly why 'the powers that be' said no.

So it was short lived.

However in our digital world, it seems the
interrobang has made a comeback.

Because ?!?!?!?! is for hacks, and saves so much space.


Di
 
PS: I work from a home office, so yell if you'd like to share a virtual cuppa over Skype or Zoom.
Want to humanise your messaging?
I'm a messaging strategist and copywriter, who works with brand builders, agencies and brand strategists.

Together, we shape meaningful brands that gain share of heart,
not just share of wallet. 
BRAND MESSAGING

Meaningful messaging powered by story-based strategies

LinkedIn
LinkedIn
Twitter
Twitter
Website
Website
Medium
Medium
Email
Email
By humanising your messaging, services and ideas, you're harnessing the power of emotions. 

Writing based on emotions (not facts, features or just benefits) is the most powerful way to spread your beliefs and ideas.
Want to move people, using stories?
Di Mace
0416 051 806

di.mace@wordswords.com.au
 
Copyright © 2020 Di Mace | WORD SWORDS, All rights reserved.

 
Not for you?

 unsubscribe from this list | update subscription preferences 

Sorry to see you go...

 
Email Marketing Powered by Mailchimp