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Do famous companies really need PR? We looked at some of the top lockdown trip-ups from high profile companies which led to customer backlash, swaying supporters and even brand boycotts - highlighting just how vital a solid PR team is.
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A passionate open letter from an Edinburgh hotel to MSPs hit headlines and reached 1.21 million people. The letter shared the confusion of the new Covid-19 restrictions resulting in the closure of hospitality venues across the central belt.
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This month's highlight for Account Executive Cameron Ward was scooping up some amazing coverage sharing Mackie's 35% increase in ice cream sales, equating to a whopping 70 million scoops enjoyed from April - August.
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We caught up with Karin Hayhow, Marketing Director at Mackie's of Scotland, to find out about what drives and interests her – and why her own inspiration, as well as her advice for the next generation, both hail close to home.
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The team have been cooking up a storm in the back of a Jerba campervan with some of Edinburgh's top chefs as part of the Gastrotour - a challenge to create simple dishes which can be easily replicated at home or on the road.
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