Some people (OK-- most people) are totally overwhelmed by the idea of a marketing plan. But it truly can be simple and easy to make-- and can be a short as one page. ANY marketing plan is better than none!
I create marketing plans with just three items: a goal, strategies (what if? statements) and tactics.
Check out my latest podcast, where I go through how to create a marketing plan in just about 15 minutes. The podcast, not the plan. Although that shouldn't take long either!
