Brand Live Stream: Streaming Fashion, Film, and Live Music

GucciFest
Celebrity/Influencer: Various creators, designers, and performers, including Gus Van Sant, Billie Eilish, Harry Styles, Jeremy Harris, Florence Welch, and more
Brand: Gucci
Platform: GucciFest.com, YouTube, Weibo
Potential Reach: 2M+
Time: November 16 - 22

Today, fashion and film fans everywhere can tune into GucciFest for a viewing experience that combines elements of a traditional film festival with a fashion launch. GucciFest is the first of its kind – a fashion brand elevating a typical line release by capturing the clothing in the framework of a story told on film, viewable to millions in their homes via steaming of a week-long festival. Films and episodes of “Ouverture of Something That Never Ended” will be available to view daily at GucciFest.com, while also streaming on the Gucci YouTube Channel, YouTube’s Fashion & Beauty Hub, and Weibo. The project is helmed by Gucci Creative Director Alessandro Michele, with the Ouverture miniseries directed by Michele and acclaimed director Gus Van Sant.

Sony
Event: PS5: Unboxing Reimagined
Platform: YouTube
Celebrity/Influencer: Travis Scott
Views: 2M (and counting)
Date: November 12

Thursday the evening of the 12th, Sony held a PlayStation 5 unboxing event livestream featuring Travis Scott. Scott, who was announced as a strategic creative partner for PlayStation the month prior, helmed the unboxing of the long-awaited new PlayStation console. Scott has participated in a number of high-profile partnerships in the past year, including successes with Nike and McDonalds. The rap artist has been at the center of conversations about taking new and creative approaches to streaming ever since his landmark virtual concert within the video game Fortnite. The unboxing lasted 10 minutes and featured PlayStation gameplay in unlikely settings and a musical performance from artist James Blake.

Sofar Sounds
Platform: sofarsounds.com, YouTube
Reach: 1.15M+
Date: Monthly, Ongoing

Sofar Sounds has a direct, regional link to the communities they serve, making their presence global and, in turn, affording regional and global partnership opportunities. According to their site, brands have the opportunity to become multichannel integrated marketing partners that reach a global audience, create space for brand stories, and garner amplification and engagement online. Previous partnerships include Spotify, 20th Century Fox, Amnesty International, and more.

Copyright © 2020 FPT LLC, All rights reserved.

Our mailing address is:
32932 Pacific Coast Highway #14-129
Dana Point CA 92629

Want to change how you receive these emails?

You can update your preferences or unsubscribe from this list

Thanks for Subscribing! We all want to extend a heartfelt 'thank you' to all of our wonderful readers. If you're not a regular just yet visit our site to watch the latest videos, request an invite to one of our enlightening events, or subscribe to the newsletter or YouTube Channel.