The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. More importantly, you can control your position on the lists. The heading for each list is […]
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Under the umbrella of your general business description, it’s common to have one or more specialty programs. For instance, a home health agency may have a CHF monitoring program; a physical therapist may have a women’s health program, and a home care agency may have a family caregiver training program. When you want to talk […]
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The cost and effort needed to have a great brochure is coming way down. An easy way to get an advantage over the competition is to have brochures that are professionally written, designed, and printed. Now, only $169 (all-inclusive) gets 1,000 rack cards customized, printed, and shipped. Brazzell Marketing Agency has launched a set of […]
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In home health marketing and physical therapy marketing, past patients prove to be the second-most lucrative target audience for marketing efforts. If your agency or practice has any budget at all dedicated to direct-to-consumer marketing, definitely consider ways to target past patients. Why are past patients such an important marketing constituency? They are more likely […]
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Home Care │ Physical Therapy │ Hospice
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