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4 Simple SEO Hacks Every Business Owner Should Know

As technology progresses, it’s getting easier and easier to manage your business’s online presence. But oftentimes many business owners don’t know where to find the best tools and processes. The following are simple SEO hacks that you can apply for successful business experience.
 

1. Take Advantage of Google’s Tools
 

Many SEO tools are free, and not that complicated to use. Since the Google search engine is the biggest source of website referral traffic on the internet, you’d do well to improve your presence there.  The following tools are free:

• Google My Business
• Google Analytics
• Google Search Console

Google My Business gives you an enhanced search presence when people search for your business’s name. It shows images of your business’s name, address, phone number, images that you upload, reviews, and a written blurb about your business that you provide.  Google My Business was originally created for small, brick and mortar businesses, but I recommend that all of my clients use it. It enhances your legitimacy to people that search for you, and it drives extra search traffic to your website.

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How to Build a Trustworthy & Memorable Small Business Brand

Branding is a necessary part of starting a small business, now more than ever. Within the last 10 years, we can see huge growth in the branding and how small businesses are building brands that help them stand out from the competition. These days, many businesses are struggling with creating a strong brand that will help to grow awareness, popularity, and boost lead generation. Let’s be honest; it takes time, resources, and knowledge to build a small business brand. And it can be difficult to do while running a small business because you generally have more important daily tasks and limited resources. But these tips will prove your wrong. They are affordable, and applicable to just about any industry or business niche.

Identify Yourself 

Branding isn’t just about your logo, design, or marketing activities. The first step in building a small business brand is to understand your value niche and how you want people to think about your company. It’s the idea that you want to share with the world. You can do this by creating a brand statement that clarifies the mission of your business and sharing it with your employees. Answer a few questions to get started:

• Why does my business exist?
• How do I want my customers to feel about my company?
• What are the core values of my business?
• How do I want to contribute to the marketplace?
• What is unique about my business that differentiates it from the competition?

Be sincere and get more clarity. Don’t look for examples of large famous companies. You and your brand are unique. So the more you understand your idea and mission, the more your brand will stand out in your niche. 

Show Your Expertise via Content

Content marketing is an affordable and easy-to-implement way to get yourself in front of your target audience. First of all, it will help you to show off you and your company as an expert in the niche. Be that resource of knowledge for your audience. Share your tips and answer the questions of your community. When it comes to the purchase, people will remember you because they trust your expertise.

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