Would you pay $200 (Canadian) for a smart bird feeder that uses artificial intelligence to identify birds visiting your feeder, "notifies you of feathered visitors, takes their photos, and organizes them in a beautiful collection to admire and easily share"?
You likely either think this is a completely absurd idea... or an incredible innovation you need to back immediately!
If it's the latter, you're in luck: the "Bird Buddy" is an actual project you can back on Kickstarter today.
Their goal was to secure 50,000 Euros, and at the time I write this, they've already had almost ten times that amount pledged... with 55 days still left in the fundraising campaign. As of now, over 3,500 people have already paid at least $129 Euros (or the equivalent in their local currency) for the opportunity to receive a Bird Buddy in September 2021.
The Bird Buddy underscores a truism in business: your product or service will not be for everybody...
... and it doesn't have to be.
If you thought the concept of the Bird Buddy was ridiculous, the product simply isn't for you. And that's perfectly okay; even the best, most beloved brands in the world have their detractors.
But if you are thinking about launching a product, service, or brand, don't let people who won't ever buy from you anyway convince you that what you're planning isn't going to work. Instead, focus your time and energy on the people who matter: the ones who will love what you will do enough to pull out their wallets and buy what you're selling.
Obviously, you need to do your homework to ensure an actual, viable market for your product or service exists.
But before you decide your audience is too small to be viable, think about the AI-driven bird feeder that looks like it's on-track to raise almost three million dollars.
- dp
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I enjoyed putting this newsletter together. If you enjoyed reading it, please forward it to your friends and colleagues -- or share it on your social networks using one of the links above -- and encourage them to sign up here.
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I'm David Pullara, a senior business leader with a passion for strong brands and experience across multiple industries. Both my first and my most recent jobs were at start-ups, but in-between I spent 12 years in leadership roles at some of the world's most renowned, consumer-focused Fortune 500 organizations: Starbucks, Yum! Brands (Pizza Hut), Coca-Cola, and Google.
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If your business needs an innovative thinker to help bring an idea to life or help solve a tough business challenge, let's chat.
To learn more about me, use one of the links below.
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