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Hello

How are you? 

You are the boss of your marketing

One of the main reasons I write to you every week is to try and help in some way with your marketing. No one knows how to market your business better than you. Do you know that? If anyone ever makes you feel like you are not the total boss of your marketing life, tell them to jog on.  I had a lovely chat with someone this week who told me that she had felt quite upset when a marketing consultant insisted on calling her customers 'leads'  I'm not a lead are you?  Last time I checked I was a person, who likes to do some things, maybe not others.   If anyone ever suggests that you are using the wrong language, or wants you to alter something that doesn't feel right. Get out of there.  

Win one hour free, with me

On that note, this week one of the ways I'd like to offer you support with your marketing is letting you know about a giveaway I have joined in with. I am not big on follow loops or anything else like that. But this giveaway is simply 5 small business owners, offering 1 prize each ( or in my case 4) that will genuinely improve your life. To win, you do have to follow the companies concerned, but I've checked and all of us put out useful interesting content for people like us.  So even if you decide afterwards that it's not for you, the unfollow button is your friend.

On that note, I am offering 1 hour free with me, where we can cover anything you like. Except maybe the offside rule because I may not be quite certain of that.  I am also offering 3 copies of my book, one to the overall winner, and 2 as runner up prizes. 

Also up for grabs are: photography equipment, an advert designed for you for social media or print, a bag of coffee ( I'm excited) and an ultimate social media guide book.

Would you like to enter? It's all over on Instagram. Click to see

I really hope it is you who wins my hour of consultancy, but you have to enter for that to happen!

In other news

There are a couple of things I wanted to send you to look at if you haven't already seen them.

Your Marketing Doesn't Work Because....
I've been running a mini series on Instagram this month on reasons why your marketing might not be working. This weeks topic is on content creation. This is the 5th topic, so you can catch up on all of them on my Instagram grid if you like. 

Events Coming Up

Next week on the Self Employed Club Facebook Group I've arranged two talks by really great women.

Vicki Weinberg is a product creation specialist. She is going to tell you how to create a product from scratch. Even if you are already well into being a product business, Vicki has so much experience to offer on making sure your product listings really sell your business. That talk will be on Wednesday 25th at 1pm.  

Karen Chambers is a nutritional therapist/naturopath, her business is Fierce Wellbeing. Karen will be talking to us about how to find your balance and eat well whilst being self employed. I am really looking forward to listening to Karen and taking lots of notes!  Talk on Thursday 26th 1pm.  

I will be doing a talk at the Raise Up Business Club on December 2nd at 7pm to talk about more marketing! This is a really lovely friendly local networking club based in Tonbridge. They are now extending the remit to allow in lots more members. I'd be delighted if you could join me 

Thank you very much to...

1) Those who came to my first TED Circles Event on Monday evening. We had a good time listening to a talk by Alex Edmans
' What To Trust In a Post Truth World'  and then discussing it. I'll be revealing the topic for next month very shortly and the date. 

2) Charlie Day founder of The Entrepreneurs Growth Club for letting me give a talk on Tuesday lunchtime, it was a pleasure to meet so many lovely small business owners. 

Thank you

Shona


P.S I wrote an article for Enterprise League this week on making the most of organic marketing, so if you would like more free marketing tips that is here 
100 Marketing Tips for Small Business Owners

You can buy a copy of my book from either my website or Amazon. After requests, I added a PDF file of the book to my website, so you can now just read it on your laptop if that is your preference.  I appreciate 100% that times are hard for a lot of people right now and if you choose to spend your money on my book then thank you, and I hope it will help give you a big hand with your marketing today.
Need Marketing Help?

I can help you with a range of marketing services, to give you an idea here are some of the things I do regularly, but if there is something else you have in mind and don't see what you are looking for here please just ask anyway.
  • A marketing audit - Do you know how your brand appears to your customer online?
  • Creating a marketing plan - If you feel like you have all the ideas and none of the structure I can help you get organised
  • Understand your ideal customer - Do you feel like you have a really good idea of who you are trying to target with your business? If not a guided session might help
  • Email marketing strategy - Do you know how to start a newsletter, grow an audience and deliver great content that gets opened and actioned?
  • Content creation - Do you have lots of ideas for content, like blogs and social media posts, but never get around to actually creating it?
  • 1-2-1 brainstorming sessions. Do you want to create a range of ideas for use in your marketing, or just talk through a block you are experiencing? Lets have a chat.
  • Training - I can help you with a session on Instagram, Pinterest, Google My Business or lots of other bespoke sessions like my 'How To Market Your Business To a Local Area' workshop.
  • Marketing coaching - If you want help over a set period giving your marketing a boost, I can work with you!
In my experience you already know what you want, you just need someone to talk it over with, and help to plan.
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Shona Chambers Marketing · Hawkesfield Road · LONDON, County SE23 2TN · United Kingdom

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