Blob Opera is a machine learning experiment by David Li in collaboration with Google Arts & Culture. I encourage you to get a Zoom call with some others and create a glorious racket.
What will people pay for?
The Insights Alliance (Indigo, Baker Richards, and One Further) have released the latest findings from Culture Restart, an ongoing survey of cultural audiences' intention to attend events, and attitudes to digital content. On the latter, 65% of respondents have indicated a willingness to pay, although it differs for different types of content.
Digital Performances In Their Infancy from JCA Arts Marketing have looked at transactional data from "six theatrical organizations of various sizes who hosted digital performances in the first six months of the pandemic" to see what they could learn.
On the video front, Kate from Supercool and Michael from Cog Design have been talking about the options for video streaming, since everyone realised that you can't put Vimeo or YouTube embeds behind your own paywall.
Although, as with most things of this ilk, if the destination is compelling enough then people won't mind a few bumps in the road. A couple of cases in point:
The House on Blue Lick Road (which, if you've not seen it, is probably the best thing in this email after the opera blobs)
Museum social media
If you (or someone you know) manages social media for a museum, please take this quick survey about how approaches have differed (or not) over the past year. My colleague Alix presented some findings at the MCG Conference but there's still time to take part and get the report.
